MARC Record from marc_nuls

LEADER: 04407cam 2200469 i 4500
001 9925192409801661
005 20150505133600.0
008 130703t20142014nyua b 001 0 eng
010 $a^^2013026977
019 $a860753914
020 $a9781433118654$q(hbk. : alk. paper)
020 $a1433118653$q(hbk. : alk. paper)
020 $a9781433118647$q(pbk. : alk. paper)
020 $a1433118645$q(pbk. : alk. paper)
020 $z9781433118647$q(ebk.)
035 $a(OCoLC)852488637$z(OCoLC)860753914
035 $a(OCoLC)ocn852488637
040 $aDNLM/DLC$beng$erda$cDLC$dNLM$dYDXCP$dBTCTA$dCHVBK$dOCLCF$dOCLCO$dOCLCQ$dOCLCO$dOCLCA$dOCL
042 $apcc
050 00 $aRA418$b.S87 2014
082 00 $a362.1$223
245 00 $aStrategies for developing global health programs /$cedited by Do Kyun Kim, Arvind Singhal, Gary L. Kreps.
264 1 $aNew York :$bPeter Lang,$c[2014]
264 4 $c℗♭2014
300 $aviii, 394 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aHealth communication,$x2153-1277 ;$vvol. 5
504 $aIncludes bibliographical references and index.
505 0 $aStrategies and principles for using mass and online/digital media in health communication campaigns / Charles K. Atkin & Ronald E. Rice -- Developing and testing mobile health applications to affect behavior change : lessons from the field / Andrew Isham, Bret R. Shaw, & Dave Gustafson -- A primer for using mobile apps and social media in healthcare / Carolyn Lauckner & Pamela Whitten -- Digital games : the secret of alternative health realities / Hua Wang & Arvind Singhal -- Entertainment education saves lives and improves health : key steps to developing effective programs / Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu -- Conversations about cancer (CAC) : a national and global strategy for impacting family and medical interactions / Wayne A. Beach, Kyle Gutzmer, David M. Dozier, Mary K. Buller & David B. Buller -- Narrative-based health communication interventions : using survivor stories to increase breast cancer knowledge and promote mammography / Tess Thompson & Matthew W. Kreuter -- Drama as a rhetorical health communication strategy / Anat Gesser-Edelsburg -- Identifying key individuals for the diffusion of health information and practices: a communication network method / Do Kyun Kim, James W. Dearing -- The positive deviance approach to designing and implementing health communication interventions / Arvind Singhal.
505 0 $aConveying the human implications of climate change : using theory and audience research to inform communication efforts by public health professionals / Melinda R. Weathers, Edward Maibach, & Matthew Nisbet -- Integrating the diffusion of innovations and social marketing for designing a HIV/AIDS prevention strategy among a hard-to-reach population / Do Kyun Kim -- Community participatory design of health communication interventions / Linda Neuhauser, Gary L. Kreps, & S. Leonard Syme -- Faith-based community health interventions : incorporating cultural ecology, the social ecological framework, and gender analysis / Kari Hartwig -- Designing logos for health campaigns : convergence of semiotics and the diffusion of innovations / Do Kyun Kim -- Strategic communication for health advocacy and social change / Gary L. Kreps -- Health activism as resistance : MOSOP as a site of culture-centered resistance in Niger delta region of Nigeria / Mohan J. Dutta -- National health communication surveillance systems / Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, Wen-ying Sylvia Chou, Lila J. Finney, & Ellen Burke Beckjord -- Cultural beacons in health communication : leveraging overlooked indicators and grassroots wisdoms / Laurel J. Felt, Luc©Ưa Dur©Ł & Arvind Singhal -- Evaluating health communication interventions / Gary L. Kreps.
650 0 $aCommunication in medicine.
650 0 $aHealth promotion.
650 0 $aInternational cooperation.
650 0 $aWorld health.
700 1 $aKim, Do kyun,$eeditor.
700 1 $aSinghal, Arvind,$d1962-$eeditor.
700 1 $aKreps, Gary L.,$eeditor.
830 0 $aHealth communication (New York, N.Y.) ;$vv. 5.$x2153-1277
948 $hNO HOLDINGS IN XZL - 31 OTHER HOLDINGS
994 $aZ0$bXZL