MARC Record from marc_nuls

LEADER: 02871cam 2200397Ii 4500
001 9925308138801661
005 20171025002413.9
008 160613t20172017enka b 001 0 eng d
010 $a 2016950215
019 $a988653670
020 $a019875499X$q(pbk)
020 $a9780198754992$q(pbk)
035 $a99976086864
035 $a(OCoLC)951645148$z(OCoLC)988653670
035 $a(OCoLC)ocn951645148
040 $aYDXCP$beng$erda$cYDXCP$dBDX$dBTCTA$dOCLCQ$dERASA$dCDX$dCHVBK$dOKU$dOCLCO$dOCLCF$dDLC$dUAB$dVP@$dCCV$dTXI
050 4 $aHB74.P8$bB32 2017
082 04 $a330$223
100 1 $aBaddeley, Michelle,$d1965-$eauthor.
245 10 $aBehavioural economics :$ba very short introduction /$cMichelle Baddeley.
246 3 $aBehavioral economics
250 $aFirst edition.
264 1 $aOxford, United Kingdom ;$aNew York, NY :$bOxford University Press,$c2017.
264 4 $c℗♭2017.
300 $axviii, 148 pages :$billustrations ;$c18 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aA very short introduction ;$v505
504 $aIncludes bibliographical references (pages 127-137) and index.
505 0 $aEconomics and behaviour -- Motivation and incentives -- Social lives -- Quick thinking -- Risky choices -- Taking time -- Personalities, moods, and emotions -- Behaviour in the macroeconomy -- Economic behaviour and public policy.
520 $aTraditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions.
650 0 $aEconomics$xPsychological aspects.
830 0 $aVery short introductions ;$v505.
947 $hCIRCSTACKS$r31786103113517
980 $a99976086864