MARC Record from marc_nuls

LEADER: 01830ngm 2200337Ia 4500
001 9920152710001661
005 20150423124647.0
007 vd cvaiz-
008 041109p20042000nju013 vceng d
028 42 $aFFH 11156$bFilms for the Humanities & Sciences
035 $a(CSdNU)u229255-01national_inst
035 $a(OCoLC)56939077
035 $a(OCoLC)56939077
040 $aCNU$cCNU
049 $aCNUM
245 00 $aEffectiveness measurement tools and techniques$h[videorecording] / $cFilms for the Humanities & Sciences ; Magnet Media ; director/producer, Megan Cunningham ;
260 $aPrinceton, NJ :$bFilms for the Humanities & Sciences,$cc2004.
300 $a1 videodisc(13 min.) :$bsd., col. ;$c1/2 in.
440 0 $aInternet marketing and advertising strategies
500 $aVideodisc release of the 2000 vidocassette production.
508 $aEditor, David Marcus ; music, Red Devil.
520 $a"Dispelling the belief that click-through rate is the ultimate online benchmark, this program identifies which cyber-factors e-tailers need to measure, how they should go about quantifying them, and how they should interpret and apply the resulting data. The interrelationship between impressions, click-through, and conversions is clearly explained by e-commerce experts, along with the use of Internet research analyst services, ad servers, and path-tracking software to assist in gauging the success of an online ad campaign or to optimize a Web site."--Container
538 $aDVD.
650 0 $aElectronic commerce$xEvaluation.
650 0 $aInternet marketing.
700 1 $aCunningham, Megan.
710 2 $aMagnet Media.
710 2 $aFilms for the Humanities (Firm)
830 0 $aPED 683 (NU course)
994 $aX0$bCNU
999 $aDV 478$wALPHANUM$c1$i31786101937388$lAV$mNULS$rN$sY$tDVD$u11/9/2004