| Record ID | marc_nuls/NULS_PHC_180925.mrc:46868799:2963 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:46868799:2963?format=raw |
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082 00 $a658.8/02$222
100 1 $aPatterson, Sally J.
245 10 $aStrategic communications for nonprofit organizations :$bseven steps to creating a successful plan /$cSally J. Patterson, Janel M. Radtke.
250 $a2nd ed.
260 $aHoboken, N.J. :$bWiley,$cc2009.
300 $axiv, 274 p. :$bill. ;$c26 cm.
500 $aRev. ed. of: Strategic communications for nonprofit organizations / Janel M. Radtke. c1998.
504 $aIncludes bibliographical references (p. 265-266) and index.
505 0 $aCh. 1. Getting the Most Out of This Book -- Ch. 2. Strategic Communications Planning Process -- Ch. 3. Step One: Preparing to Plan: Essential Building Blocks -- Ch. 4. Step Two: Foundation of the Plan: The Situation Analysis -- Ch. 5. Step Three: Focusing the Plan: Target Audiences -- Ch. 6. Step Four: Fostering Audience Support: Communications Objectives -- Ch. 7. Step Five: Promoting the Nonprofit Organization: Issue Frames and Message Development -- Ch. 8. Step Six: Advancing the Plan: Vehicles and Dissemination Strategies -- Ch. 9. Step Seven: Ensuring that the Plan Succeeds: Measurement and Evaluation -- Ch. 10. Pulling It All Together: Creating the Plan -- Strategic Communications Plan Template -- Appendix 1. Planet 3000 Strategic Communications Worksheets -- Appendix 2. Essential Communications Tools -- Appendix 3. Elements of a Style Manual -- Appendix 4. Expanding the Organization's Coalitions and Portnershlps.
650 0 $aNonprofit organizations$xMarketing$xPlanning.
650 0 $aAdvocacy advertising$xPlanning.
650 0 $aInstitutional advertising$xPlanning.
700 1 $aRadtke, Janel M.
700 1 $aRadtke, Janel M.$tStrategic communications for nonprofit organizations.
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