| Record ID | marc_nuls/NULS_PHC_180925.mrc:47202281:1628 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:47202281:1628?format=raw |
LEADER: 01628cam 2200313 a 4500
001 9920784810001661
005 20150423131653.0
008 961211s1997 nyua b 001 0 eng
010 $a 96051050
020 $a0814479529
035 $a(CSdNU)u66658-01national_inst
035 $a(OCoLC)36103623
035 $a(Sirsi) 01-AAH-1211
040 $aDLC$cDLC
049 $aCNUM
050 00 $aHD58.6$b.A93 1997
100 1 $aAubuchon, Norbert.
245 14 $aThe anatomy of persuasion /$cNorbert Aubuchon.
260 $aNew York :$bAmacom,$cc1997.
300 $axii, 193 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $aOverview -- Creativity -- Two principles of communications -- The buying process -- The persuasion process: part I -- Needs -- The persuasion process: part II -- Controlling the persuasion process -- Features, functions, and benefits -- Setting your objective -- Using the tools -- Case study: how to increase staff during a hiring freeze -- Case study: how to get funding for your program -- Case study: how to be a rocket scientist! -- Building your own proposal -- A touch of the real world -- Can you find the errors? -- Selling your ideas to higher management -- The anatomy of persuasion as a management tool.
650 0 $aNegotiation in business.
650 0 $aPersuasion (Psychology)
650 0 $aPersuasion (Rhetoric)
650 0 $aSelling.
650 0 $aLeadership.
948 $a10/13/1999$b10/13/1999
999 $aHD 58.6 A93 1997$wLC$c1$i31786101036850$d5/29/2012$f3/10/2004$g1 $lCIRCSTACKS$mNULS$q2$rY$sY$tBOOK$u9/2/1998$o.STAFF. Pieces: 00001