| Record ID | marc_nuls/NULS_PHC_180925.mrc:49379926:1488 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:49379926:1488?format=raw |
LEADER: 01488pam 22003134a 4500
001 9922661530001661
005 20150423144753.0
008 040422s2004 ilua b 001 0 eng
010 $a 2004009565
020 $a0793188369
035 $a(CSdNU)u235697-01national_inst
035 $a(OCoLC)55016669
035 $a(OCoLC)55016669
040 $aDLC$cDLC$dOrPss
042 $apcc
049 $aCNUM
050 00 $aHF5415.15$b.W565 2004
082 00 $a658.8$222
100 1 $aWinsor, John,$d1959-
245 10 $aBeyond the brand :$bwhy engaging the right customers is essential to winning in business /$cJohn Winsor.
260 $aChicago :$bDearborn Trade Pub.,$cc2004.
300 $axviii, 269 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aWhat Just Happened? -- The Illusion of Control -- The Adventures of Branding -- Power to the People -- Getting beyond the Brand -- Seven Steps to Get Beyond the Brand -- Step One: Focus on Key Voices -- Step Two: Get the Story -- Step Three: Listen -- Step Four: Find Inspiration -- Step Five: Hone Your Intuition -- Step Six: Find the Center of Gravity -- Step Seven: Tell the Story -- Case Study: Millennials Explored Copyright.
650 0 $aProduct management.
650 0 $aBrand loyalty.
949 $aHF 5415.15 .W565 2004$i31786101891486
994 $a92$bCNU
999 $aHF 5415.15 .W565 2004$wLC$c1$i31786101891486$d11/11/2011$e8/7/2008 $lCIRCSTACKS$mNULS$n1$q1$rY$sY$tBOOK$u1/7/2005