MARC Record from marc_nuls

LEADER: 01807cam 2200313 a 4500
001 9922112370001661
005 20150423142354.0
008 020206s2001 nyu 001 0 eng d
010 $a 2002265702
015 $aGBA1-W0542
019 $a48150429
020 $a0471414328
035 $a(CSdNU)u100986-01national_inst
035 $a(OCoLC)47823005
035 $a(Sirsi) 01-AAM-8215
040 $aDPL$cDLC$dUKM
042 $alccopycat
050 00 $aHD69.B7$bT759 2001
100 1 $aTrout, Jack.
245 10 $aBig brands, big trouble :$blessons learned the hard way /$cJack Trout.
260 $aNew York :$bWiley,$c2001.
300 $ax, 223 p. ;$c24 cm.
500 $aIncludes index.
505 0 $aThe most popular mistakes and their high cost -- General Motors: forgetting what made them successful -- Xerox: predicting a future that never came -- Digital equipment corporation: from number two to nowhere -- AT&T: from monopoly to mess -- Levi Strauss: ignoring competition is bad for your business -- Crest Toothpaste: look, ma, no leadership -- Burger King: always under new management -- Firestone: dead brand driving -- Miller Brewing: a "Miller" too far -- Marks & Spencer: a bad case of "top-down" thinking -- Trouble in the wind: brands with unresolved problems -- An army of consultants: but no one to help -- Boards of directors: but no one to help -- Wall Street: nothing but trouble -- Knowing your enemy can keep you out of trouble -- The bigger they are, the harder to manage -- Trouble begins and ends with the CEO.
650 0 $aBrand name products.
650 0 $aSuccess in business.
650 0 $aCompetition.
948 $a03/26/2002$b03/26/2002
999 $aHD 69 B7 T759 2001$wLC$c1$i31786101642343$d8/6/2008$e7/20/2008 $f3/15/2004$g1$lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u3/26/2002