| Record ID | marc_nuls/NULS_PHC_180925.mrc:50437667:2442 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:50437667:2442?format=raw |
LEADER: 02442cam 2200385 a 4500
001 9922068610001661
005 20150423142154.0
008 051219s2006 enka b 001 0 eng
015 $aGBA636161$2bnb
016 7 $a013437046$2Uk
020 $a0566087278 (hbk.)
024 3 $c9780566087278
029 1 $aYDXCP$b100434089
035 $a(CSdNU)u287931-01national_inst
035 $a(OCoLC)65468271
035 $a(OCoLC)65468271
035 $a(OCoLC)65468271
040 $aUKM$cUKM$dBAKER$dBWKUK$dYDXCP$dOrLoB-B
049 $aCNUM
050 4 $aPN4193.P73$bL45 2006
082 04 $a659.2$222
100 1 $aLeinemann, Ralf.
245 10 $aHow to manage a successful press conference /$cRalf Leinemann and Elena Baikaltseva.
260 $aAldershot, England ;$aBurlington, VT :$bGower,$cc2006.
300 $axii, 251 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [239]-241) and index.
505 0 $aPt. 1. Introduction -- 1. Why is a press conference special? -- 2. PR tools -- 3. Types of press conferences -- 4. PR plan -- Pt. 2. Basics and processes -- 5. Planning -- 6. Embargo date -- 7. Invitation and registration -- 8. Format of a press event -- 9. Participants at a press conference -- 10. Agency support -- 11. Financial aspects -- 12. Venue selection -- Pt. 3. Content and speaker support -- 13. Content - from hell to heaven -- 14. Preparation of spokespeople -- 15. Speech writing -- 16. Tips for spokespeople -- Pt. 4. At the event -- 17. The atmosphere at a press conference -- 18. Event branding -- 19. Decoration -- 20. Registration desk -- 21. Badges -- 22. Press room -- 23. Press kit -- 24. Interviews -- 25. The appropriate give away -- Pt. 5. After the event -- 26. Feedback collection -- 27. After the event -- 28. Media analysis -- App. A. Checklist for a preview trip -- App. B. Cultural influences -- App. C. Views of a journalist -- App. D. Industry analyst briefings -- App. E. Detailed cost breakdown -- App. F. Online press conferences.
650 0 $aPress conferences.
700 1 $aBaikaltseva, Elena.
938 $aBaker & Taylor$bBKTY$c54.95$d54.95$i0566087278$n0006966369$sactive
938 $aYBP Library Services$bYANK$n100434089
947 $fSOBM-MKT$hCIRCSTACKS$p$54.95$q1
949 $aPN 4193.P73 L45 2006$i31786102257067
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999 $aPN 4193 .P73 L45 2006$wLC$c1$i31786102257067$d12/14/2010$lCIRCSTACKS $mNULS$q1$rY$sY$tBOOK$u12/20/2006