MARC Record from marc_nuls

LEADER: 03115cam 22004214a 4500
001 9921043420001661
005 20150423132906.0
008 061027s2007 caua b 001 0 eng
010 $a 2006035832
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020 $a0787986380 (pbk.)
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035 $a(CSdNU)u299888-01national_inst
035 $a(OCoLC)76073613
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049 $aCNUM
050 00 $aHF5415.3$b.G88 2007
082 00 $a658.3/1124$222
100 1 $aGwartney, Patricia A.
245 14 $aThe telephone interviewer's handbook :$bhow to conduct standardized conversations /$cPatricia A. Gwartney.
250 $a1st ed.
260 $aSan Francisco :$bJossey-Bass,$cc2007.
300 $axix, 315 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 292-307) and index.
505 0 $aIntroduction. Why have surveys at all? Why have interviewers? The basic survey process. How telephone surveys compare to other survey modes. Interviewers and survey error -- Who conducts surveys? Types of survey organizations. What you should know about your survey employer. What your survey employer needs from you. What your survey employer does not need from you -- Survey professionalism. Ethics in survey research. Codes of ethics. Federal government requirements. Unethical pseudosurveys and laws protecting your work. Research on survey research -- What to expect in telephone interviewer training. General telephone interviewer training. Project-specific training. Refresher training -- Calling. Getting ready. Dialing. Call disposition codes. Leaving messages for the next interviewer. Scheduling callbacks -- Introducing the standardized interview. Controlling your voice. A person answers the telephone. Respondent selection. The survey introduction. Refusals. Refusal conversion. Unusual situations -- Asking questions in the standardized interview. About survey questions. Print conventions. How respondents answer survey questions. Guidelines for asking questions in the standardized interview. Summary guidelines for asking questions. Probing. Race categories. Ethnicity categories. Recording respondents' answers. Unusual circumstances while conducting interviews. Ending the interview -- What to expect in the survey workplace. Workplace settings. Workplace routines. Communication with your employer. Employment status, pay, and benefits. Workplace policies. What to expect from interviewer supervisors -- Concluding comments.
650 0 $aTelephone surveys.
650 0 $aMarket surveys.
650 0 $aInterviewing.
938 $aBaker & Taylor$bBKTY$c25.00$d25.00$i0787986380$n0007073823$sactive
938 $aBaker and Taylor$bBTCP$n2006035832
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