MARC Record from marc_nuls

LEADER: 02284cgm 2200541Ka 4500
001 9920194000001661
005 20150423124831.0
007 vd mvaizu
008 080815s2007 nju028 vleng d
028 42 $a39354$bFilms for the Humanities & Sciences
035 $a(CSdNU)u335832-01national_inst
035 $a(OCoLC)243867285
035 $a(OCoLC)243867285
035 $a(OCoLC)243867285
040 $aZAD$cZAD$dZAD$dCNU
049 $aCNUM
092 $a641.338$bC529
099 $aDV2675
245 04 $aThe chewing gum war$h[videorecording] :$ba case study in market share /$ca co-production of the BBC and The Open University ; produced and directed by Charles Miller.
260 $aPrinceton, N.J. :$bFilms for the Humanities & Sciences,$cc2007.
300 $a1 videodisc (28 min.) :$bsd., col. with b&w sequences ;$c4 3/4 in.
500 $aOriginally produced as an episode of the BBC television series: The money programme.
508 $aEditor, Clive Edwards.
511 0 $aReporter, Libby Potter.
520 $aFocuses on two major chewing gum companies, Wrigley's and Cadbury Schweppes. Simon Baldry, Managing Director of Cadbury Trebor Bassett, and Gharry Eccles, Managing Director of Wrigley's UK, take turns explaining their business strategies, while retailers describe how the chewing gum battle is playing out at the cash register.
538 $aDVD-R.
546 $aClosed-captioned for the hearing impaired.
610 20 $aWm. Wrigley Jr. Company.
610 20 $aCadbury Schweppes.
650 0 $aChewing gum industry.
650 0 $aChewing gum.
655 0 $aDocumentary television programs.
655 0 $aFilms for the hearing impaired.
700 1 $aMiller, Charles,$d1957-
700 1 $aPotter, Libby.$4rpt
710 2 $aBritish Broadcasting Corporation.
710 2 $aOpen University.
710 2 $aFilms for the Humanities (Firm)
730 0 $aMoney programme (Television program)
830 0 $aMKT 230 (NU course)
830 0 $aMKT 402A (NU course)
830 0 $aMKT 430 (NU course)
830 0 $aMKT 443 (NU course)
830 0 $aMKT 631 (NU course)
830 0 $aMGT 442 (NU course)
830 0 $aMGT 602 (NU course)
994 $aC0$bCNU
999 $aDV 2675$wAUTO$c1$i31786102669139$lAV$mNULS$rN$sY$tDVD$u11/11/2008