MARC Record from marc_nuls

LEADER: 07893cam 2200301 a 4500
001 9922814580001661
005 20150423145410.0
008 010827s2001 enka b 001 0 eng d
010 $a 2001273426
015 $aGBA1-45252
020 $a0471498440
035 $a(CSdNU)u99486-01national_inst
035 $a(OCoLC)47777183
035 $a(Sirsi) 01-AAM-4832
035 $a 2001273426
040 $aUKM$cUKM$dDLC$dOrPss
042 $alccopycat
050 00 $aHF 5548.32$bK68 2001
100 1 $aKourdi, Jeremy.
245 10 $aNew economy edge :$bstrategies and techniques for boosting online profitablity /$cJeremy Kourdi.
260 $aChichester ;$aNew York :$bWiley,$cc2001.
300 $axiv, 258 p. :$bill. ;$c22 cm.
440 0 $aNew economy excellence series
504 $aIncludes bibliographical references (p. [249]-251) and index.
505 0 $aUnderstanding the nature of online business -- Understanding the impact of the Internet: the seven principles driving change online -- The balance of power is shifting decisively to the customer -- The Internet is revolutionising sales techniques and perceptions of leading brands -- The pace of business activity and change is rapidly accelerating, and the need to be flexible, adaptive, customer focused and innovative is at a premium -- Competition in all its forms is intensifying -- Managing and leveraging knowledge is a key skill - and knowledge is a key strategic resource that needs to be nurtured and developed -- Companies are transforming themselves into extended enterprises in order to add value for their customers. They are re-evaluating factors as fundamental as their objectives, markets and competencies -- The Internet is increasing interactivity among people, companies and industries -- Harnessing the seven principles driving change online -- Focusing the profit-driven online business -- Assessing the e-commerce potential of your products and services -- The customer as driver of profits: online, offline and always -- Focusing on customers: ten critical drivers of e-commerce success -- Understanding the ten critical drivers -- Content--the need to develop compelling, credible and customer-focused information -- Communication--the need to engage customers -- Customer care--the need to provide customers with support and confidence -- Community and culture--the need for contact and interaction -- Convenience and ease--the need to make things easier for current and potential customers -- Connectivity--the need to connect with other sites and users online -- Cost and profitability--the need to reduce waste, improve financial efficiency and drive profits -- Customisation--the need to deliver efficient personalisation -- Capability--the need to ensure that your site remains dynamic, responsive and flexible -- Competitiveness--the need to be distinctive -- Using the ten drivers to benefit your e-business -- Leading and building the online business -- Leading the business through change -- Creating and delivering major change -- Designing the best structure for online business success -- Developing the best e-commerce structure -- Techniques for establishing the best structure for your e-commerce activities -- Online strategy -- Drivers of online strategy developments -- Developing your markets to increase profitability -- Segmenting markets and data mining -- Market segmentation on the Internet -- Data mining and the profit-driven online business -- Harnessing the power of the Internet to develop business markets -- Using the Internet to measure market trends and enhance flexible decision making -- Using the Internet to build better--and distinctive--relationships with customers -- Using the Internet to measure and refine advertising effectiveness -- Using your web site to collect and analyse customer information--clickstream data -- Understanding the implications of one-to-one marketing via the Internet -- Internet pricing -- Issues affecting Internet pricing -- Effective Internet pricing strategies -- Developing an Internet sales strategy -- Selling on the Internet: an overview -- Internet selling--the positive approach -- Internet selling--the negative approach -- How the Internet can benefit your organisation's sales activities -- Increasing sales -- Reducing sales costs -- Building customer loyalty -- Creating new business models -- Key techniques for selling via the Internet -- Generate participation, ownership and commitment within your organisation -- Ensure that your Internet selling strategy is allembracing, enhancing existing activities and learning from past experience -- Simplify the customer's experience -- Ensure that your web site is sticky and compelling -- Focus on flexibility and efficient personalisation -- Avoid duplication and the mistakes of the past -- Plan and prepare internally for the changes that an Internet sales strategy will deliver -- Building brands and customer loyalty -- How customer loyalty online drives profitability -- Measuring the profitability of customers -- Developing a customer's lifetime value to your business -- Targeting, attracting and retaining the right customers: the value of mass personalisation -- Building an online brand -- The advantages of brands in the online environment -- Techniques for building an online brand -- Using the Internet for profitable product innovation -- Innovation using the Internet -- How the Internet will help companies innovate -- Customisation and customer-intelligent products and services -- Profit-driven innovation in the online business -- The value of product positioning -- Market entry: choosing a market position for your online business -- Managing the potential for channel conflict -- Protecting intellectual property rights -- Suppliers and supply chains: reducing costs and adding value -- Techniques for profitable online supplier management -- The importance of supplier management for cost reduction -- Techniques for cost-effective supplier management -- Reducing costs and boosting profits with supplier management -- Managing knowledge to enhance profitability -- The importance of knowledge and information management online -- Managing knowledge to aid decision making and drive profitability -- Assessing and managing the organisation's knowledge base -- Being prepared: establishing an effective information management framework -- Devising an information management framework -- Avoiding the potential pitfalls of information systems -- Financial techniques to reduce costs, minimise risk and boost profits online -- Cost-reduction techniques -- Avoiding the 'tomorrow syndrome' -- Product profitability analysis -- Eliminating waste and non-core activities: ensuring lean operations -- Structuring your organisation so that it is flat, flexible and customer focused -- E-business cost planning: target costing and continuous improvement costing -- Evaluating and managing financial risk for an e-business -- Resource building: the key to the competitive online business -- Resource building -- Types of resource -- Using e-commerce to build resources -- Understanding the competitive commercial environment online -- Understanding your competitors -- Developing sources of competitive advantage -- Online solutions: delivering profitability -- Customers and market innovations -- Techniques for improving customer service and satisfaction online -- Techniques for improving sales -- Techniques for rewarding customer loyalty online -- People -- Finance -- Improving the efficiency of accounts receivable -- Reducing the costs of inventory -- Utilising capacity -- Understanding and developing your financial information requirements.
650 0 $aElectronic commerce.
948 $a12/17/2001$b12/20/2001
999 $aHF 5548.32 K68 2001$wLC$c1$i31786101654728$d7/30/2008$e7/10/2008 $f3/23/2004$g1$lCIRCSTACKS$mNULS$n4$rY$sY$tBOOK$u12/20/2001