MARC Record from marc_nuls

LEADER: 03996pam 22003134a 4500
001 9922815680001661
005 20150423145411.0
008 021220s2003 nyua 000 0 eng
010 $a 2002045244
020 $a0312310854 (pbk.)
035 $a(CSdNU)u166502-01national_inst
035 $a(OCoLC)51322939
035 $a(OCoLC)51322939
040 $aDLC$cDLC$dOrPss
042 $apcc
049 $aCNUM
050 00 $aHF5415$b.S86995 2003
082 00 $a658.8$221
100 1 $aStricker, Gabriel.
245 10 $aMao in the boardroom :$bmarketing genius from the mind of the master guerilla /$cGabriel Stricker.
250 $a1st ed.
260 $aNew York :$bSt. Martin's Griffin,$c2003.
300 $axiii, 282 p. :$bill. ;$c19 cm.
505 0 $aGuerrilla Companies -- Guerrilla Warfare Defined: Changing the Rules -- Skyy: "Clean Vodka" Is Not an Oxymoron -- Apple: Computers for People Who Can't Program Their VCRs -- For Every Season, Swatch, Swatch, Swatch -- War Defined -- HBO: Putting the Networks Six Feet Under -- Oakley: All's Fair in Sunglasses and War -- Even Conventional Organizations Can Use Guerrilla Tactics -- AT&T Gets Lucky ... Lucky Dog, That Is -- Guerrilla Warfare Used in Conjunction with Conventional Warfare -- Coca-Cola and Fruitopia Sip from Snapple's Sweet Strategy -- Philip Morris and R.J. Reynolds Smoke the "Big" Out of Big Tobacco -- Use Lines of Communication to Your Advantage -- Hard Candy: From Dorm Bathroom to Fashion Runway -- Calvin Klein Makes a Big Stink in the Perfume Biz -- Gateway: Boxes into Billboards -- Force Them onto Your Terrain -- Target: Tar-zhay Out-marts the Competition -- Ben & Jerry's Recipe for Creaming the Doughboy -- Force Them to Decentralize Power -- AND1 Slam-dunks Nike on the Blacktop -- Jagermeister: The Sexiest Revolutionary Army Ever Assembled -- The Element of Surprise -- Maxim's Shocking Formula of Beer, Babes and Butts -- Virgin Ambushes the World -- Speed Kills: He Who Hesitates Is Dead -- Nissan's Quick U-turn off the Highway to Hell -- An Extended Battle Is to Our Advantage -- American Girl: A Decade's Wait and 82 Million Books to Date -- Fox: Married ... With Children Was Just the Beginning of the Battle -- There Is No Such Thing as a Single, Decisive Battle -- Amazon: Amazon.gone? Nope -- World Wrestling Entertainment Escapes a Headlock to Pin Ted Turner -- Never Underestimate the Power of the Masses -- Napster's Peer-to-Peer Revolution -- Harley Davidson: People Power Fuels Hell on Wheels -- Of the People, By the People, For the People -- eBay: The People (and Pez) Make the Biggest Flea Market of All Time -- FUBU: For Us, Buy Us -- Guerrilla Leaders -- Qualities of a Guerrilla Leader -- RCN's David (McCourt) Slingshots the Goliaths of Cable -- Guerrilla Leaders Are By, For, and Perhaps Most Importantly, Of Their Troops -- Andrea Jung Leads the Avon Ladies by Becoming One -- Southwest Airlines' Herb Kelleher: Executive by Day, Baggage Handler by Night -- Centralized Leadership -- Oprah Wears the Pants in Her Empire -- Starbucks' Howard Schultz: He Decreed Small Is "Tall" and Leads from the Top Down -- Guerrilla [not equal] Anarchy -- Intel's Andy Grove: Ruling with an Iron Fist and a (Micro) Chip on His Shoulder -- Diesel Jeans and Renzo Rosso's Regimentation of Chaos -- The Recipe for a Guerrilla Campaign -- Nike's Formula of Blood, Sweat and Waffle Irons -- Ian Schrager Delivers Studio 54 via Room Service -- Guerrilla Warfare Still Means Leading Clean -- Patagonia's Yvon Chouinard Leads a Dirtbag Crusade of Cleanliness -- Guerrilla Warfare Still Means Fighting Clean -- The Body Shop's Anita Roddick Brings Honesty, Integrity (and Aromatherapy) to the Revolution -- Conclusion: Recipe for a Guerrilla.
650 0 $aMarketing.
650 0 $aMarketing executives.
949 $aHF 5415 .S86995 200$i31786101593298
994 $a92$bCNU
999 $aHF 5415 .S86995 2003$wLC$c1$i31786101593298$d4/10/2005$e4/6/2005 $f3/18/2004$g1$lCIRCSTACKS$mNULS$n1$rY$sY$tBOOK$u8/5/2003