| Record ID | marc_nuls/NULS_PHC_180925.mrc:63074387:2774 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:63074387:2774?format=raw |
LEADER: 02774cam 2200421Ii 4500
001 9925310098801661
005 20180413131259.1
008 180103r20182017nyua b 001 0 eng
019 $a988849817$a1018406219
020 $a9781635571462$q(hardback)
020 $a1635571464$q(hardback)
020 $z9781635571479$q(epub)
035 $a99976422592
035 $a(OCoLC)1017737884$z(OCoLC)988849817$z(OCoLC)1018406219
035 $a(OCoLC)on1017737884
040 $aJAI$beng$erda$cJAI$dJAI$dDAD$dVKC$dZLM$dDAD$dCPL$dFM0$dUAP$dYDX$dBTCTA$dBDX$dNGP$dOCJ$dJNE$dZVR$dKCP$dIUL$dWSD$dFLWMD$dGDK$dFBR$dWDB$dGSU$dWKM$dIBI$dIAD$dCLE$dGZN$dORK$dLE#$dNMW$dZQC$dLCX$dGZN
050 4 $aHF5823.O36$bY68 2018
082 04 $a659.144$223
100 1 $aYoung, Miles,$eauthor.
245 10 $aOgilvy on advertising in the digital age /$cMiles Young.
246 30 $aAdvertising in the digital age
250 $aFirst U.S. edition.
264 1 $aNew York :$bBloomsbury,$c2018.
264 4 $cỨ́2017
300 $a288 pages :$billustrations (some color) ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"First published in Great Britain by Goodman 2017"--Title page verso.
504 $aIncludes bibliographical references (pages 274-277) and index.
505 0 $aCodetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets.
520 $a"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future." -- Publisher's website.
650 0 $aInternet advertising.
650 0 $aAdvertising$xHistory.
700 1 $aOgilvy, David,$d1911-1999.$tOgilvy on advertising.
710 2 $aOgilvy & Mather,$econtributor.
947 $hCIRCSTACKS$r31786103118169
980 $a99976422592