MARC Record from marc_nuls

LEADER: 02603cam 2200457 i 4500
001 9925310101501661
005 20171206200340.9
008 170327s2017 nyu b 001 0 eng
010 $a 2017009293
020 $a9781433131745$q(pbk. ;$qalk. paper)
020 $a1433131749$q(pbk. ;$qalk. paper)
020 $a9781433131752$q(hardback ;$qalk. paper)
020 $a1433131757$q(hardback ;$qalk. paper)
020 $z9781453916810$q(epdf)
020 $z9781433137495$q(epub)
020 $z9781433137501$q(mobi)
035 $a99976415057
035 $a(OCoLC)974700345
035 $a(OCoLC)ocn974700345
040 $aDLC$beng$erda$cDLC$dBTCTA$dYDX$dGSU$dOCLCO$dOCLCQ
042 $apcc
043 $an-us---
050 00 $aHD59.6.U6$bS93 2017
082 00 $a659.2071/173$223
100 1 $aSwanson, Douglas J.,$d1961-$eauthor.
245 10 $aReal world career preparation :$ba guide to creating a university student-run communications agency /$cDouglas J. Swanson.
264 1 $aNew York :$bPeter Lang,$c[2017]
300 $axv, 298 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aSection I. The agency as a learning environment -- The agency as a place for learning -- Linking the agency to the curriculum -- Building a place for learning -- Engaging students for learning -- Mentoring and the student-run agency -- Expanding learning opportunities with graduate teaching assistants -- Assessment of learning in the student agency -- The student-run agency and accreditation -- Section II. The agency as a business -- Establishing a business within the academic environment -- Dissent within the ranks -- Establishing a firm foundation -- To charge, or not to charge -- that is the question -- Recruiting and retaining quality clients -- Promoting the agency and its successes -- Section III. The agency as a community resource -- Relationships with area professionals -- Working with area nonprofits -- Honoring diversity and inclusiveness.
650 0 $aPublic relations$xManagement$xStudy and teaching (Higher)$zUnited States.
650 0 $aCommunication$xStudy and teaching (Higher)$zUnited States.
650 0 $aMass media$xStudy and teaching (Higher)$zUnited States.
650 0 $aEducation, Cooperative$zUnited States.
650 0 $aCollege students$xEmployment$zUnited States.
650 0 $aUniversities and colleges$xPublic relations$zUnited States.
947 $hCIRCSTACKS$r31786103115900
980 $a99976415057