MARC Record from marc_nuls

LEADER: 04235cam 2200433 i 4500
001 9925411159801661
005 20190718160913.0
008 160812s2017 enka b 001 0 eng
010 $a 2016037268
019 $a949145518$a974139503
020 $a9780749478438$q(paperback)
020 $a0749478438$q(paperback)
020 $z9780749478445$q(e-ISBN)
035 $a99981961978
035 $a(OCoLC)956775308$z(OCoLC)949145518$z(OCoLC)974139503
035 $a(OCoLC)ocn956775308
040 $aDLC$beng$erda$cDLC$dYDXCP$dOCLCF$dOQX$dCLE$dYDX$dOCLCQ$dOCLCO$dOCLCQ$dCHVBK$dOCLCO$dUKWOH$dTOH$dBDX$dDCK$dOCLCA$dGFV
042 $apcc
050 00 $aHF5415.1265$b.R93 2017
082 00 $a658.8/72$223
100 1 $aRyan, Damian,$eauthor.
245 10 $aUnderstanding digital marketing :$bmarketing strategies for engaging the digital generation /$cDamian Ryan.
250 $aFourth edition.
264 1 $aLondon :$bKogan Page,$c2017.
300 $axxxv, 424 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aRevised edition of the author's Understanding digital marketing, [2014].
520 $a"Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more information, fresh examples and case studies, and new chapters on native advertising, video marketing, and the Internet of Things. Ryan deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. He will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve a competitive edge"--$cProvided by publisher.
520 $a"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
505 0 $aDigital marketing... the origin of... -- Have a plan and stick to it... strategy! -- Couch, touch, pause... engage... -- Search : being found online -- Understanding social media -- Understanding e-mail marketing -- Understanding mobile marketing -- Content marketing and native advertising -- Understanding programmatic -- All about video -- Understanding online PR -- Understanding performance marketing -- Understanding the IoT -- Optimizing the customer and user experience -- The future of digital marketing.
650 0 $aInternet marketing.
650 0 $aSocial media.
650 0 $aStrategic planning.
776 08 $iOnline version:$aRyan, Damian.$tUnderstanding digital marketing.$bFourth edition.$dPhiladelphia, PA : Kogan Page Ltd, 2016$z9780749478445$w(DLC) 2016037831
947 $hCIRCSTACKS$r31786103138720
980 $a99981961978