| Record ID | marc_nuls/NULS_PHC_180925.mrc:69132486:1599 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:69132486:1599?format=raw |
LEADER: 01599ngm 2200385Ia 4500
001 9919211180001661
005 20150423114555.0
007 vd cvaiz-
008 041018p20041999nju041 vleng d
028 42 $aFFH 8633$bFilms for the Humanities and Sciences
035 $a(CSdNU)u227557-01national_inst
035 $a(OCoLC)56761517
035 $a(OCoLC)56761517
040 $aCNU$cCNU
049 $aCNUM
245 00 $aHas beanz?$h[videorecording] /$cElgin Production for BBC in association with Roger Bolton Productions.
246 1 $iTitle on container and disc surface:$aHeinz
260 $aPrinceton, NJ :$bFilms for the Humanities & Sciences,$c2004.
300 $a1 videodisc (41 min.) :$bsd., col. ;$c4 3/4 in.
440 0 $aBranded: the power of brand names
500 $a"FFH 8633."
520 $aExamines the Heinz label in an uncertain future. Includes interviews with Tony O'Reilly, Heinz chairman and CEO, and others. Explores efforts of marketing agency J. Walter Thompson. Also explores relationship between Heinz and Weight Watchers, which is owned by Heinz.
538 $aDVD.
590 $aSEE ALSO VC 4344.
590 $aSEE ALSO VC 4344.
610 20 $aH.J. Heinz Company.
610 20 $aWeight Watchers International.
650 0 $aBrand name products$xMarketing.
650 0 $aConsumers$xAttitudes.
650 0 $aConsumers' preferences.
710 2 $aFilms for the Humanities (Firm)
710 2 $aBBC Worldwide Americas, Inc.
830 0 $aMKT 602 (NU course)
994 $aX0$bCNU
999 $aDV 461$wALPHANUM$c1$i31786101928536$lAV$mNULS$rN$sY$tDVD$u10/18/2004