| Record ID | marc_nuls/NULS_PHC_180925.mrc:71355009:3226 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:71355009:3226?format=raw |
LEADER: 03226cam 22005054a 4500
001 9921226910001661
005 20150423133754.0
008 040701s2005 nyua b 001 0 eng
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100 1 $aRainey, David L.,$d1946-
245 10 $aProduct innovation :$bleading change through integrated product development /$cDavid L. Rainey.
260 $aNew York :$bCambridge University Press,$c2005.
300 $axiv, 625 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 599-604) and index.
505 00 $gpt. 1.$tProduct innovation and strategic logic.$tIntroduction to product innovation and new-product development --$tStrategic logic of product innovation --$tThe new-product development process and organizational aspects --$gpt. 2.$tEstablishing the foundation: the conceptual level.$tIdentifying new-product opportunities: Idea generation (phase 1) --$tConcept development and selection (phase 2) --$tNPD program definition (phase 3) --$gSupplement to Chapter 6:$tOverview of financial-management techniques related to new-product development /$rLou Gingerella --$gpt. 3.$tMethods and techniques for analysis and decision making.$tProduct/market considerations, integrated product design, and product architecture --$gSupplement to Chapter 7:$tThe strategic utilization of quality function deployment /$rRichard Picard --$tMarketing strategies and methods: conceptualizing and designing the new-product marketing campaign --$tProduction strategies and methods: operational and manufacturing implications /$rEdward D. Arnheiter --$tFinancial applications and implications --$gpt. 4.$tThe operational level and concluding remarks.$tDesign and development (phase 4) --$tValidation (phase 5) --$gSupplement to Chapter 12: $tRapid prototyping and stereolithography /$rEdward D. Arnheiter -- $tPre-commercialization (phase 6) and the launch --$tConcluding remarkes and insights about product innovation in the twenty-first century.
650 0 $aNew products.
650 0 $aProduct management.
650 17 $aProductontwikkeling.$2gtt
650 6 $aProduits nouveaux.
650 6 $aProduits commerciaux$xGestion.
938 $aBaker and Taylor$bBTCP$n2004054514
938 $aYBP Library Services$bYANK$n2104381
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