MARC Record from marc_nuls

LEADER: 02521cam 2200409 a 4500
001 9923980690001661
005 20150423150708.0
008 131114s2012 nyu 001 0 eng d
010 $a2012289485
019 $a778421965
020 $a9780230341807 (hardcover)
020 $a0230341802 (hardcover)
035 $a(OCoLC)811729082
035 $a(OCoLC)ocn811729082
040 $aUKMGB$beng$cUKMGB$dDLC$dOCLCO$dIK2$dYDXCP$dBTCTA$dBDX$dGPI$dOHI$dVP@$dB@L$dCDX$dCPL$dBWX
042 $alccopycat
049 $aCNUM
050 00 $aHD49$b.L34 2012
082 04 $a658.8$223
100 1 $aLehane, Christopher.
245 10 $aMasters of disaster :$bthe ten commandments of damage control /$cChristopher Lehane, Mark Fabiani, Bill Guttentag.
250 $a1st ed.
260 $aNew York :$bPalgrave Macmillan,$c2012.
300 $a252 p. ;$c25 cm.
500 $aIncludes index.
505 0 $aCrisis as a state of nature -- Stop digging -- Do no harm -- Discipline -- Credibility -- Playing to win -- Commandment I : full disclosure -- Commandment II : speak to your core audience -- Commandment III : don't feed the fire -- Commandment IV : details matter -- Commandment V : hold your head high -- Commandment VI : be straight about what you know, what you don't know, and what you are going to do to fix the problem -- Commandment VII : respond with overwhelming force -- Commandment VIII : first in, first out -- Commandment IX : no swiftboating -- Commandment X : they dissemble, you destroy -- The damage control survival kit -- The user's manual.
520 $aWhether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
650 0 $aCrisis management.
650 0 $aPublic relations.
650 0 $aPublicity.
650 0 $aReputation.
650 0 $aMarketing$xManagement.
700 1 $aFabiani, Mark.
700 1 $aGuttentag, William.
947 $fSOBM$hBOOK$p$23.22$q1
949 $aHD49 .L34 2012$i31786102958706
994 $a92$bCNU