MARC Record from marc_nuls

LEADER: 03857cam 2200481 a 4500
001 9920325510001661
005 20161129134704.0
008 100528s2011 nyua b 001 0 eng
010 $a 2010022572
016 7 $a101532124$2DNLM
019 $a700406582
020 $a9780765627179 (hardcover : alk. paper)
020 $a0765627175 (hardcover : alk. paper)
020 $a0765627183
020 $a9780765627186
035 $a(CSdNU)u441159-01national_inst
035 $a(OCoLC)636894631
035 $a(OCoLC)636894631
035 $a(OCoLC)636894631
040 $aDNLM/DLC$cDLC$dYDX$dNLM$dYDXCP$dCDX
042 $apcc
049 $aCNUM
050 00 $aRA645.O23$bL48 2011
060 00 $a2011 C-449
060 10 $aWD 210$bL659 2011
082 00 $a362.196/398$222
245 00 $aLeveraging consumer psychology for effective health communications : $bthe obesity challenge /$cedited by Rajeev Batra, Punam Anand Keller, Victor J. Strecher.
260 $aArmonk, N.Y. :$bM.E. Sharpe,$cc2011.
300 $axiv, 406 p. :$bill ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aDesign of effective obesity communications : insights from consumer research / Punam A. Keller and Donald R. Lehmann -- Population-based prevention of obesity / American Heart Association -- An ounce of prevention, an apple a day : effects of consumers' lay theories on health-related behaviors / Anirban Mukhopadhyay -- Calorie estimation biases in consumer choice / Alexander Chernev and Pierre Chandon -- Food temptations versus self-control : friends or enemies? / Kelly Geyskens -- Thinking about health and obesity : how consumers' mental experiences influence health judgments / Ian Skurnik, Carolyn Yoon, and Norbert Schwarz -- How the body type of others impacts our food consumption / Brent McFerran ... [et al.] -- The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors / Daniel J. O'Keefe and Jakob D. Jensen -- Practicing what you preach : using hypocrisy and cognitive dissonance to reduce the risk for obesity / Jeff Stone -- The use of negative emotions in health communication : implications for fighting obesity / Imene Becheur and Pierre Valette-Florence --
505 0 $aUsing identity signaling to combat obesity and improve public health / Lindsay P. Rand and Jonah Berger -- Developing and validating motivational message interventions for improving prescription drug adherence with consumers confronting chronic diseases / Gary L. Kreps ... [et al.] -- Preventing childhood obesity by persuading mothers to breastfeed : matching appeal type to personality / John J. Sailors -- Ecological factors and childhood obesity : a structural look / Nancy Wong and Myoung Kim -- The impact of health games on consumers' physical activity and healthy eating intentions / Seung-A Annie Jin -- Bringing a bit of social marketing to the problem of obesity / Michael L. Rothschild -- Marketing MyPyramid : taking the dietary guidelines home / Brian Wansink -- Simplified nutrition guidelines to fight obesity / Jason Riis and Rebecca Ratner -- Shrinking liberty to combat expanding waistlines / Peter A. Ubel -- Controlling obesity : lessons learned from tobacco control and tobacco marketing research / Barbara Loken, K. Viswanath, and Melanie A. Wakefield.
650 0 $aObesity$xPrevention.
650 0 $aCommunication in medicine.
650 0 $aHealth education.
650 0 $aClinical health psychology.
700 1 $aBatra, Rajeev.
700 1 $aKeller, Punam Anand.
700 1 $aStrecher, Victor J.,$d1955-
947 $fSHHS$hCIRCSTACKS$p$85.96$q1
949 $aRA645.O23 L48 2011$i31786102543342
994 $a92$bCNU
999 $aRA 645 .O23 L48 2011$wLC$c1$i31786102543342$d3/27/2013$e3/23/2013 $lCIRCSTACKS$mNULS$n2$q1$rY$sY$tBOOK$u5/23/2011