| Record ID | marc_nuls/NULS_PHC_180925.mrc:77000367:1854 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:77000367:1854?format=raw |
LEADER: 01854pam 22003014a 4500
001 9921327210001661
005 20181012121621.0
008 000728s2001 dcu b 001 0 eng
010 $a 00061750
020 $a0878408193 (cloth : alk. paper)
020 $a0878408207 (pbk. : alk. paper)
035 $a(CSdNU)u94546-01national_inst
035 $a(Sirsi) l00061750
035 $a(Sirsi) l00061750
035 $a(Sirsi) 01-AAL-6058
035 $a 00061750
040 $aDLC$cDLC$dNhCcYBP$dOrPss
042 $apcc
050 4 $aHF5414$b.E84 2001
245 00 $aEthics in social marketing /$cAlan R. Andersen, editor.
260 $aWashington, D.C. :$bGeorgetown University Press,$cc2001.
300 $aix, 212 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aEthics and the Social Marketer: A Framework for Practitioners / William A. Smith -- Ethical Considerations in the Use of Marketing for the Management of Public Health and Social Issues / Michael L. Rothschild -- The Ethics of International Social Marketing / George G. Brenkert -- Social Marketing as Business Strategy: The Ethical Dimension / D. Kirk Davidson, William D. Novelli -- Alliances and Ethics in Social Marketing / Alan R. Andreasen, Minette E. Drumwright -- Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing / N. Craig Smith -- Marketing Ethics to Social Marketers: A Segmented Approach / Susan D. Kirby, Alan R. Andreasen -- Teaching and Modeling Ethics in Social Marketing / Michael D. Basil.
650 0 $aSocial marketing$xMoral and ethical aspects.
700 1 $aAndreasen, Alan R.,$d1934-
948 $a06/14/2001$b07/09/2001
999 $aHF 5414 E84 2001$wLC$c1$i31786101484704$d11/18/2009$e10/29/2009$f3/18/2004$g1$lCIRCSTACKS$mNULS$n3$rY$sY$tBOOK$u7/9/2001