MARC Record from marc_nuls

LEADER: 03761pam 22003494a 4500
001 9921310800001661
005 20150423134137.0
008 020717s2003 flua 001 0 eng
010 $a 2002011172
020 $a0910627118 (pbk. : alk. paper)
035 $a(CSdNU)u250706-01national_inst
035 $a(OCoLC)50251890
035 $a(OCoLC)50251890
037 $a1139405$bQBI
040 $aDLC$cDLC$dQBX$dOrPss
042 $apcc
049 $aCNUM
050 00 $aTX911.3.L62$bA74 2003
082 00 $a647.95/068/1$221
100 1 $aArduser, Lora.
245 10 $aRestaurant site location :$bfinding, negotiating & securing the best food service site for maximum profit /$cby Lora Arduser.
260 $aOcala, Fla. :$bAtlantic Pub. Group,$cc2003.
300 $a141 p. :$bill. ;$c21 cm.
490 1 $aFood service professional guide to ;$v1
500 $aIncludes index.
505 0 $aKnow Yourself and Your Market -- Your Profile -- Your Personal Finances -- Your Concept -- Assess Your Marketing Potential - Take a Look at the Competition -- Network -- Keep Up with Food Trends -- Your Customer Profile -- Market Research -- Location Research -- Detailed Market Research -- Population and Demographics -- Competition -- Industry Research -- Overview of Site Characteristics -- Who Can Help Narrow the Search? -- Other Online Search Possibilities -- Financing and Research -- Real Estate Brokers -- Selecting a Consultant -- How to Conduct Research in the Greater Geographic Area -- Finding Your General Site Location -- Setting Up a Database -- Research Example Using a Database -- Business Demographics vs. Residential Demographics -- How to Conduct Research in the Market Area -- Research Your Chosen Neighborhood -- Developing Surveys and Questionnaires -- Market Survey -- Customer Surveys -- Competitor Survey -- How Many People Should I Survey? -- Setting Up a Demographics Database Table -- Setting Up a Customer Survey Database -- Setting Up a Competitor Database -- Neighborhood Demand -- Field Work -- Sales Forecasting -- Compare and Contrast -- Rating -- Forecasting Sales - The Next Stage -- Determining Market Share -- Statistical Methods of Sales Forecasting - Creating an Analog Database -- Statistical Software Packages and Online Do-It-Yourself Options -- Trade Area Characteristics -- Location and Trade Area -- Labor Costs and Availability -- Transportation Costs and Services -- Trade Area Characteristics -- Looking for Your Specific Location -- Lease vs. Own -- Franchise -- Existing Operation -- New Buildings vs. Existing Buildings -- Location Requirements -- Strip Mall Locations -- Shopping Mall Locations -- Facility Requirements -- Examples of Space Requirements -- Site Characteristics -- Site Visit -- Traffic Count -- Competition -- Securing and Negotiating a Location -- Feasibility Study -- Developing a Business Plan -- Marketing Plan - An Important Part of the Business Plan -- Management Plan - An Important Part of the Business Plan -- Creating Your Own Business Plan -- Business Plan Resources -- Start-Up Money -- Funding Sources -- Government Programs and Small Business Association Sources -- Additional Financing -- Loans -- Finding a Bank and Banker -- What the Banker Will Want From You -- Collateral -- Negotiating Your Loan -- Appraisal -- The Deal -- What If the Deal Breaks Down? -- After the Deal -- Acquiring Licenses and Permits -- Prior to Opening.
650 0 $aRestaurants$xLocation.
830 0 $aFood service professionals guide to ;$v1.
938 $aQuality Books, Inc.$bQUAL$na 02011172
949 $aTX 911.3.L62 A74 2003$i31786102274856
994 $a92$bCNU
999 $aTX 911.3 .L62 A74 2003$wLC$c1$i31786102274856$d1/18/2012$e12/1/2010 $lCIRCSTACKS$mNULS$n10$q1$rY$sY$tBOOK$u8/3/2005