| Record ID | marc_nuls/NULS_PHC_180925.mrc:88891640:2651 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:88891640:2651?format=raw |
LEADER: 02651cam 22003138a 4500
001 9920899140001661
005 20150423132237.0
008 940620s1994 njua b 001 0 eng
010 $a 94022421
020 $a0805811370
020 $a0805813950 (pbk.)
035 $a(CSdNU)u46045-01national_inst
035 $a(OCoLC)30738434
035 $a(Sirsi) 01-AAE-9468
040 $aDLC$cDLC$dFUG
049 $aCNUM
050 00 $aHF5821$b.G55 1994
245 00 $aGlobal and multinational advertising /$cedited by Basil G. Englis.
260 $aHillsdale, N.J. :$bLawrence Erlbaum Associates,$c1994.
300 $axii, 266 p. :$bill. ;$c24 cm.
440 0 $aAdvertising and consumer psychology
504 $aIncludes bibliographical references and index.
505 0 $aInternational advertising research and international communication theory / Elli Lester -- The role of cultural value orientations in cross-cultural research and international marketing and advertising / John A. McCarty -- Implications of social values for consumer communications: the case of the European Community / Lynn R. Kahle, et. -- Advertising to the "other" culture: women's use of language and language's use of women / Barbara B. Stern -- Multinational gender positioning: a call for research / Laura M. Milner -- Advertising, anthropology, and cultural brokers: a research report / Roberta J. Astroff -- National boundaries in magazine advertising: perspectives on verbal and nonverbal communication / Fairfid M. Caudle -- Hard sell versus soft sell: a comparison of American and British advertising / Sandra Bradley, et. -- Advertising in the People's Republic of China / Paul R. Prabhaker, et. al. -- The difficulty of standardizing international advertising: some propositions and evidence from Japanese, Korean, and U. S. television advertising / Charles R. Taylor, et. -- "Are they saying the same thing?" an exploratory study of Japanese and American automobile advertising / Stephen J. Gould, et. al. -- Developing a text-theoretic methodology for analyzing subcultural market segments: a pilot sutdy / Robert J. Corey, et. al. -- Toward a universal paradigm for examining processing of brand information: an application of illusory correlation theory / Anita M. Bozzolo, et. al.
650 0 $aAdvertising$xCross-cultural studies.
650 0 $aMarketing$xCross-cultural studies.
650 0 $aConsumer behavior$xCross-cultural studies.
700 1 $aEnglis, Basil G.
948 $a10/13/1999$b10/13/1999
999 $aHF 5821 G55 1994$wLC$c1$i31786100596292$d4/29/2004$e4/7/2004 $f3/25/2004$g2$lCIRCSTACKS$mNULS$n11$rY$sY$tBOOK$u10/5/1995$o.STAFF. Pieces: 00001