| Record ID | marc_nuls/NULS_PHC_180925.mrc:90533752:1216 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:90533752:1216?format=raw |
LEADER: 01216cam 22003374a 4500
001 9921663510001661
005 20150423135619.0
008 000301s2000 nyua b 001 0 eng
010 $a 00026485
020 $a0684864665
035 $a(CSdNU)u87697-01national_inst
035 $a(Sirsi) l00026485
035 $a(Sirsi) l00026485
035 $a(Sirsi) 01-AAK-8363
035 $a 00026485
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF 5415.5$bR87 2000
100 1 $aRust, Roland T.
245 10 $aDriving customer equity :$bhow customer lifetime value is reshaping corporate strategy /$cRoland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon.
260 $aNew York :$bFree Press,$c2000.
300 $axii, 292 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 275-282) and index.
650 0 $aCustomer services.
650 0 $aCustomer relations.
650 0 $aMarketing.
650 0 $aStrategic planning.
700 1 $aZeithaml, Valarie A.
700 1 $aLemon, Katherine N.$q(Katherine Newell)
948 $a10/27/2000$b11/28/2000
999 $aHF 5415.5 R87 2000$wLC$c1$i31786101254891$d3/22/2004$f3/22/2004$g1 $lCIRCSTACKS$mNULS$n1$rY$sY$tBOOK$u11/28/2000