MARC Record from marc_nuls

LEADER: 03657cam 22003854a 4500
001 9920686410001661
005 20150423131136.0
008 050613s2006 njua b 001 0 eng
010 $a 2005016938
020 $a0805850902 (casebound : alk. paper)
020 $a0805850910 (pbk. : alk. paper)
029 1 $aNLGGC$b279835302
035 $a(CSdNU)u270964-01national_inst
035 $a(OCoLC)60705567
035 $a(OCoLC)60705567
040 $aDLC$cDLC$dBAKER$dC#P$dNBU$dIXA
042 $apcc
049 $aCNUM
050 00 $aHF5827.85$b.S496 2006
082 00 $a659.1$222
245 00 $aSex in consumer culture :$bthe erotic content of media and marketing /$cedited by Tom Reichert, Jacqueline Lambiase.
260 $aMahwah, N.J. :$bL. Erlbaum Associates,$c2006.
300 $axxi, 369 p. :$bill. ;$c24 cm.
440 0 $aLEA's communication series
504 $aIncludes bibliographical references and indexes.
505 0 $aPeddling desire: sex and the marketing of media and consumer goods / Tom Reichert and Jacqueline Lambiase -- Using sex to sell movies: a content analysis of movie trailers / Mary Beth Oliver and Sriram Kalyanaraman -- Seduction, shock, and sales: research and functions of sex in music video / Julie Andsager -- Voluptuous vixens and macho males: a look at the portrayal of gender and sexuality in video games / Stacy L. Smith and Emily Moyer-Guse? -- Sex and the marketing of contemporary consumer magazines: how men's magazines sexualized their covers to compete with Maxim / Jacqueline Lambiase and Tom Reichert -- From sideline to centerfold: the sexual commodification of female sportscasters / Jamie Skerski -- Selling Spanish-Language programming: a comparison of sex and gender in Univision and NBC promotional announcements / Jami A. Fullerton and Alice Kendrick -- Sexual content of television commercials watched by early adolescents / Carol J. Pardun and Kathy Roberts Forde -- Sexually oriented appeals on the internet: an exploratory analysis of popular mainstream web sites / Artemio Ramirez, Jr. -- Taste matters: bikinis, twins, and catfights in sexually oriented beer advertising / Jason Chambers -- From Polo to provocateur: (re)branding Polo/Ralph Lauren with sex in advertising / Tom Reichert and Tray LaCaze -- Where are the clothes? The pornographic gaze in mainstream American fashion advertising / Debra Merskin -- The logic of pornography in digital camera promotion / Jonathan E. Schroeder and Pierre McDonagh -- Erotic encounters: female employees and promotional activities / Jacqueline Lambiase -- The fetishization of people and their objects: using lovemaps to view "style" from the New York Times Magazine / Stephen J. Gould -- Race and gender in advertising: a look at sexualized images in prime-time commercials / Dana E. Mastro and Susannah R. Stern -- "Getting a bit of the other": sexualized stereotypes of Asian and black women in Planned Parenthood advertising / Diane Susan Grimes -- Homoeroticism in advertising: something for everyone with androgyny / Gary Soldow -- Searching for love and sex: a review and analysis of mainstream and explicit personal ads / Larry Lance.
650 0 $aSex in advertising.
650 0 $aSex in mass media.
700 1 $aReichert, Tom.
700 1 $aLambiase, Jacqueline.
938 $aBaker & Taylor$bBKTY$c110.00$d110.00$i0805850902$n0006500953$sactive
938 $aBaker & Taylor$bBKTY$c42.50$d42.50$i0805850910$n0006500954$sactive
949 $aHF 5827.85 .S496 2006$i31786102074918
994 $a92$bCNU
999 $aHF 5827.85 .S496 2006$wLC$c1$i31786102074918$d9/8/2011$e2/6/2010 $lCIRCSTACKS$mNULS$n10$q3$rY$sY$tBOOK$u5/12/2006