MARC Record from marc_nuls

LEADER: 05391cam 22003494a 4500
001 9919411800001661
005 20150423120429.0
008 020531s2002 cau b 001 0 eng
010 $a 2002008577
015 $aGBA2-Z4466
020 $a0787960896 (hardcover : alk. paper)
029 1 $aUKM$bbA2Z4466
035 $a(CSdNU)u106592-01national_inst
035 $a(OCoLC)48783772
035 $a(Sirsi) 01-AAO-7912
040 $aDLC$cDLC$dUKM$dC#P$dOrPss
042 $apcc
049 $aCNUM
050 00 $aHG177$b.B874 2002
100 1 $aBurnett, Ken,$d1950-
245 10 $aRelationship fundraising :$ba donor-based approach to the business of raising money /$cKen Burnett ; foreword by Jennie Thompson.
250 $a2nd ed.
260 $aSan Francisco :$bJossey-Bass,$cc2002.
300 $axxxiv, 350 p. ;$c24 cm.
490 1 $aThe Jossey-Bass nonprofit and public management series
504 $aIncludes bibliographical references (p. 339-342) and index.
505 0 $aForeword / Jennie Thompson -- Much More Than Raising Money -- A Unique Business Area -- What Is a Donor? -- Fundraising Is Important -- Donor Profile: Mary Tewson -- Proud to Be a Fundraiser -- Limited Public Image -- Pride in Our Profession -- Nonprofit Doesn't Mean Not Profitable -- Essential Overheads -- Any Need, on Any Scale -- Value for Money -- Double Agents -- The Initiation -- Donor Profile: Molly and Don Patterson -- The Essence of Good Fundraising -- Why Do People Give? -- Giving Is Good -- What Makes a Successful Fundraiser? -- Donor Profile: Rose Lister -- The Vital Ingredients for Success -- What Is Relationship Fundraising? -- The Benefits of a New Approach -- A Total Philosophy -- What Relationship Fundraising Can Do for You -- The Nine Keys to Building a Relationship -- Variations of Donor Geometry -- Setting Up and Maintaining a Relationship Database -- Donor Profile: Richard West -- Understanding Your Donors -- Basic Research -- How to Do Research -- The Hidden Flaw and Other Perils -- Implementing Your Findings -- Donors of the Future -- Donor Profile: Mrs. Chester -- Learning from Recent Research -- Where Do I Start? -- Some Really Important New Insights -- Donor Profile: Rachel Shapiro -- Avoiding Common Errors and Pitfalls -- In the Heart of the Machine -- The Way We Talk to People -- The Mail Mountain -- Low Organizational Self-Image -- The Importance of Nonresponse -- The Power and Perils of Emotion -- Boring, Boring, Boring ... -- Personal Dislikes -- The Benefits and Risks of Marketing -- Following the Crowd -- Donor Profile: John Collins -- Building Better Friendships Through Marketing -- What Is Marketing? -- The Marketing Mix: Creating an Effective Marketing Strategy -- Ten Marketing Questions -- Search for the URG! -- Personality Problems -- Fundraising by Phone -- Relationships with Companies and Foundations -- Publicity and Public Relations -- Donor Profile: Marsha Robbins -- Making and Keeping Friends -- What Is a Donor Worth? -- Recognition and Rewards -- Reciprocal Mailings -- Cold Direct Mail -- Different from the Herd -- Off-the-Page Advertising -- Inserts -- Recruiting Face to Face -- The Internet and E-Mail -- Gathering Names -- Membership -- The Information Line -- The Video Party -- The President's Task Force -- Donor Profile: Kevin Tuckwell -- Keeping in Touch with Your Donors -- General Awareness Advertising -- Selling Like Soap -- Disaster Advertising -- Communicating by Letter -- The Ideal Thank You Letter -- Newsletters and Magazines -- The Annual Report -- The Ideal Reply Form -- Creative Use of the Phone -- Even Closer Encounters -- Television -- Radio -- Video -- Donor Profile: Ian Dunlop -- Creative Approaches to Relationship Building -- The Non-Event -- Getting the Best Out of People -- Provide Involvement -- Major Gifts -- Pricing and Propositions -- Creative Targeting -- Sponsorship of Publications -- Commercial Partnerships -- Employee Fundraising -- Volunteers -- Inform Your Ambassadors -- The RFM Route to Upgrading Donors -- Thank You, Thank You, and Welcome -- New Products and New Product Development -- Planned Giving -- Central Promotion -- What's in a Name? -- Change Brings Opportunities -- Donor Profile: Eric Levine -- Bequest Marketing: The Last Great Fundraising Opportunity -- Different Strokes for Different Folks -- What Bequest Marketing Means in Practice -- More Rigorous Strategy -- Some New Approaches -- Creativity in Bequest Marketing -- Donor Profile: Alice Jenks -- Keeping Up with Change -- Changing Ideas About Boards and Governance -- Mergers and Acquisitions -- Entrepreneurial Donors and the New Rich -- Venture Philanthropy -- What's New in Customer Relationship Management -- Disenchantment with Relationship Marketing -- Face-to-Face Fundraising -- The Revolution on Our Desktops -- How Ethical Are We? -- Some Thoughts on Future Change -- Donor Profile: Sophie Cairncross -- Fundraising for the Twenty-First Century -- But How High Is Up? -- A Happy Ending? -- Changing Fundraisers' Behavior -- SAVE THE DONOR--An Urgent Appeal -- Donor Profile: Mr. and Mrs. Christisen.
650 0 $aFund raising.
830 0 $aJossey-Bass nonprofit and public management series.
948 $a08/27/2002$b10/08/2002
982 $aHG177$a.B874$a2002
999 $aHG 177 B874 2002$wLC$c1$i31786101715529$d9/19/2012$e9/19/2012 $f4/7/2004$g1$lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u10/8/2002