| Record ID | marc_nuls/NULS_PHC_180925.mrc:96003478:1159 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:96003478:1159?format=raw |
LEADER: 01159pam 22003374a 4500
001 9919588100001661
005 20150423121429.0
008 030214s2004 nyua 000 0 eng
010 $a 2003003687
015 $aGBA3-V1988
020 $a0071416625 (hardcover : alk. paper)
029 1 $aUKM$bbA3V1988
035 $a(CSdNU)u180875-01national_inst
035 $a(OCoLC)51722739
040 $aDLC$cDLC$dUKM$dC#P
042 $apcc
049 $aCNUM
050 00 $aHF5415$b.S3595 2004
082 00 $a658.8$221
100 1 $aSchultz, Don E.
245 10 $aIMC, the next generation :$bfive steps for delivering value and measuring financial returns /$cby Don E. Schultz, Heidi F. Schultz.
260 $aNew York :$bMcGraw-Hill,$cc2004.
300 $axxiii, 408 p. :$bill. ;$c24 cm.
650 0 $aMarketing.
650 0 $aBusiness communication.
650 0 $aBrand name products.
650 0 $aCustomer services.
700 1 $aSchultz, Heidi F.
949 $aHF 5415 .S3595 2004$i31786101572383
994 $a92$bCNU
999 $aHF 5415 .S3595 2004$wLC$c1$i31786101572383$d1/31/2008$e1/16/2008 $f3/18/2004$g1$lCIRCSTACKS$mNULS$n1$rY$sY$tBOOK$u12/9/2003