MARC Record from marc_nuls

LEADER: 03284cam 2200409 a 4500
001 9921577420001661
005 20150423135249.0
008 100618s2010 nju 001 0 eng
010 $a 2010025464
020 $a9781601631305
020 $a1601631308
020 $a9781601637192 (ebook)
020 $a1601637195 (ebook)
035 $a(CSdNU)u460273-01national_inst
035 $a(OCoLC)609531896
035 $a(OCoLC)609531896
037 $a1317674$bQBI
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049 $aCNUM
050 00 $aHF5415.1265$b.M329 2010
082 00 $a658.8/72$222
100 1 $aMartin, Gail,$d1962-
245 10 $a30 days to social media success :$bthe 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook /$cby Gail Martin.
246 3 $aThirty days to social media success
260 $aPompton Plains, NJ :$bCareer Press,$cc2010.
300 $a208 p. ;$c21 cm.
500 $aIncludes index.
505 0 $aWhy most marketing fails -- The most powerful marketing tool: the business plan -- Digging into the business plan for marketing gold -- Mining gems from the business plan -- Creating an action plan -- Finding your real story and true voice -- Touches to transactions -- Creating the social media marketing plan -- I'm on Facebook. Now what? -- Doing business on LinkedIn -- The Twitter revolution -- Blogging for business -- Do you Squidoo? -- Can you Digg it? -- YouTube and Flickr: your windows to the world -- Get business from forums, chats, and threads -- Raise the ROI from your interest and industry sites -- Social media and PR -- Social media and sales promotion -- Social media for local businesses -- Social media for nonprofits -- Social media and branding -- Going global with social media -- Social media and your website -- Great sites beyond the ordinary -- Social media and events -- Social media and the author -- Social media and the speaker -- Social media and your sales funnel -- Beyond one month: where do I go from here? -- Want to know more about social media?
520 $aSmall business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer.
650 0 $aInternet marketing.
650 0 $aPublic relations.
650 0 $aOnline social networks.
650 0 $aSocial media.
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