| Record ID | marc_oapen/oapen.marc.utf8.mrc:25209:2821 |
| Source | marc_oapen |
| Download Link | /show-records/marc_oapen/oapen.marc.utf8.mrc:25209:2821?format=raw |
LEADER: 02821 am a22004453u 450
001 1006684
005 20200108
007 cu#uuu---auuuu
008 200108s|||| xx o 0 u ger |
020 $a9783732903009
020 $a9783732993543
020 $a9783732993642
024 7 $a10.26530/OAPEN_1006684$2doi
041 0 $ager
042 $adc
072 7 $aCFG$2bicssc
072 7 $aGT$2bicssc
100 1 $aHolste, Alexander$4aut
245 10 $aSemiotische Effizienz interfachlicher Sprache-Bild-Textsorten
260 $aBerlin$bFrank & Timme$c2019
300 $a488
520 $aCommunicative efficiency can be measured with conventions. Besides linguistic means, pictures and diagrams are also an expression of such conventions. In the practice of technical editing, this refers to multimodal text types with technical language elements, photographs, technical drawings, various types of diagrams, etc. Alexander Holste uses the example of the text type specification sheet to show how an inter-disciplinary team of engineers, lawyers, business economists, etc. negotiates these conventions. The different, technically justified ideas of the text type conventions, especially with regard to the choice of multimodal means of expression, become clearly apparent. Requirement specifications are created in the context of the tendering of public contracts by public authorities. Since such contracts represent an important field of work for the companies involved, the efficient design of the specifications is highly relevant from a business management point of view. Alexander Holste, Dr. phil., studied German as well as business administration in Essen and Turin and headed the technical editorial department of a public transport company before he started teaching professional and scientific writing at the University of Duisburg-Essen in 2009, especially for engineering scientists. His research interests lie in the fields of semiotics, text linguistics, technical communication and writing didactics.
546 $aGerman.
650 7 $aSemantics, discourse analysis, etc$2bicssc
650 7 $aInterdisciplinary studies$2bicssc
653 $acommunication
653 $asemiotics
653 $aefficiency
653 $acommunicative efficiency
653 $asemiotic efficiency
653 $aLanguage-image-text types
653 $aLanguage-image-text varieties
653 $atextual design
653 $atechnical editing
653 $atechnical writing
653 $atechnical tendering, technical tenders
653 $atext type requirement specification
653 $atext type conventions
856 40 $uhttp://www.oapen.org/download?type=document&docid=1006684$zAccess full text online
856 40 $uhttp://creativecommons.org/licenses/by-nc-nd/4.0/$zCreative Commons License