MARC Record from marc_openlibraries_phillipsacademy

LEADER: 01964cam a2200409 a 4500
001 2143047
003 NOBLE
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008 020222s2002 nyu b 001 0 eng
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050 00 $aE184.A1$bW96 2002
082 00 $a305.8/034073$221
092 $a305.8$bW73a
100 1 $aWynter, Leon E.
245 10 $aAmerican skin :$bpop culture, big business, and the end of white America /$cLeon E. Wynter.
250 $a1st ed.
260 $aNew York :$bCrown Publishers,$cc2002.
300 $av, 296 p. ;$c25 cm.
504 $aIncludes bibliographical references (p. 283-288) and index.
505 0 $aThe color and the dream -- Color under cover from the Great War to the Cold War -- The 1950s set up the 1960s and 1970s: American is as Americans buy -- Marketing in color: new niches flow into the mainstream -- Transracial America sells -- Youth culture leads the way: hey kids rule! -- Majority minority: the short life and death of the great racial oxymoron -- The rise and fall of ethnic marketing: what race had to do with it -- American skin.
650 0 $aPopular culture$zUnited States$xHistory$y20th century.
650 0 $aWhites$xRace identity$zUnited States.
650 0 $aAfrican Americans in popular culture$xHistory.
650 0 $aRacism$zUnited States$xHistory$y20th century.
650 0 $aRacism$xEconomic aspects$zUnited States$xHistory$y20th century.
650 0 $aMarketing$xSocial aspects$zUnited States$xHistory$y20th century.
651 0 $aUnited States$xRace relations.$0(NOBLE)26623
902 $a120229
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901 $a2143047$bIII$c2143047$tbiblio
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