MARC Record from marc_openlibraries_phillipsacademy

LEADER: 02989cam a22004334a 4500
001 2441828
003 NOBLE
005 20190306214111.0
008 060418s2006 paua b 001 0 eng
010 $a2006041845
020 $a0812239458 (alk. paper)
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050 00 $aHD9999.W373$bU646 2006
082 00 $a338.4/739250973$222
100 1 $aHoward, Vicki,$d1965-
245 10 $aBrides, Inc. :$bAmerican weddings and the business of tradition /$cVicki Howard.
246 3 $aBrides, Incorporated
246 30 $aAmerican weddings and the business of tradition
260 $aPhiladelphia, PA :$bUniversity of Pennsylvania Press,$cc2006.
300 $a306 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [237]-287) and index.
505 0 $aThe evil of elaborate and showy weddings -- Rings and the birth of tradition -- Bridal magazines and the creation of a market -- Department stores and consumer rites -- Bridal consultants, the fashion industry, and the business tradition -- Catering to the bride: The rise of commercial wedding venues -- Epilogue: Wedding tradition at the turn of the twenty-first century.
520 $a"Weddings today are a 70 billion business, yet no one has explained how the industry has become such a significant component of the American economy. In Brides, Inc., Vicki Howard goes behind the scenes of the various firms involved - from jewelers to caterers - to explore the origins of the lavish American wedding, demonstrating the important role commercial interests have played in shaping traditions most of us take for granted. Howard reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. Tracing the rise of the wedding industry from the 1920s through the 1950s, the author explains that retailers, bridal consultants, etiquette writers, caterers, and many others invented traditions - from the diamond engagement ring and double-ring ceremony to the gift registry to the package-deal catered affair. These businesses and entrepreneurs, many of them women, transformed wedding culture and set the stage for today's multibillion-dollar industry." - Provided by publisher
520 $aContains primary source material
650 0 $aWedding supplies and services industry$zUnited States.
650 0 $aBridal shops$zUnited States.
650 0 $aWeddings$xEconomic aspects$zUnited States.
902 $a120402
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