| Record ID | marc_openlibraries_phillipsacademy/PANO_FOR_IA_05072019.mrc:46141520:1956 |
| Source | marc_openlibraries_phillipsacademy |
| Download Link | /show-records/marc_openlibraries_phillipsacademy/PANO_FOR_IA_05072019.mrc:46141520:1956?format=raw |
LEADER: 01956cam a2200373K 4500
001 2877127
003 NOBLE
005 20100226124631.0
008 090513r20102008nyu 000 0 eng d
010 $a2008006057
020 $a9780385523899 (pbk.)
020 $a0385523890 (pbk.)
035 $a(OCoLC)326529068
040 $aBTCTA$cBTCTA$dYDXCP$dNYP$dNOG
049 $aNOGA
082 00 $a658.8/34$222
100 1 $aLindstrom, Martin.
245 00 $aBuyology :$bTruth and Lies About Why We Buy /$cMartin Lindstrom ; [foreword by Paco Underhill].
246 30 $aBuy.ology
246 3 $aBuy ology
260 $aNew York :$bBroadway Books,$c2010.
300 $axi, 254 p. ;$c21 cm.
505 0 $aA rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.
650 0 $aNeuromarketing.
650 0 $aConsumer Behavior.$0(NOBLE)18679
650 0 $aShopping$xPsychological aspects.
650 0 $aMarketing$xPsychological aspects.
902 $a120514
919 4 $a31867003059800
998 $b1$c100226$d0$e1$f-$g0
994 $aC0$bNOG
990 $anobbc 02-26-2010
901 $a2877127$bIII$c2877127$tbiblio
852 4 $agaaagpl$bPANO$bPANO$cStacks 3 (in Storage)$j658.8 L55BU$gbook$p31867003059800$y15.00$t1$xnonreference$xholdable$xcirculating$xvisible$zAvailable