| Record ID | marc_openlibraries_phillipsacademy/PANO_FOR_IA_05072019.mrc:5747578:2325 |
| Source | marc_openlibraries_phillipsacademy |
| Download Link | /show-records/marc_openlibraries_phillipsacademy/PANO_FOR_IA_05072019.mrc:5747578:2325?format=raw |
LEADER: 02325cam a2200373 a 4500
001 1911191
003 NOBLE
005 20120330042212.0
008 961204s1998 caua b 001 0 eng
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050 00 $aHF5813.U6$bS55 1998
082 00 $a659/.1/0973$221
100 1 $aSivulka, Juliann.
245 10 $aSoap, sex, and cigarettes :$ba cultural history of American advertising /$cJuliann Sivulka.
260 $aBelmont, Calif. :$bWadsworth Pub. Co.,$cc1998.
300 $axv, 448 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [429]-435) and index.
505 0 $aHistorical overview -- 1492-1880 The beginnings -- Early American advertising -- 1880-1900 Selling the goods -- 1900-World War I The rise of a consumer economy -- Modern American advertising -- 1920-1929 The roaring Twenties -- 1930-1945 The Depression and World War II -- 1945-1960 The postwar boom -- Contemporary American advertising -- 1960-1975 The creative revolution -- 1975-1990 From positioning to image building -- 1990s and beyond the media revolution.
520 $aFrom the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want.
650 0 $aAdvertising$zUnited States$xHistory.
650 0 $aAdvertising$xSocial aspects$zUnited States.
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