MARC Record from marc_openlibraries_phillipsacademy

LEADER: 03861cam a2200409 a 4500
001 3103136
003 NOBLE
005 20130910202343.0
008 110420s2011 nyu b 001 0 eng
010 $a2011010403
020 $a9781594203008 (hardcover) :$c$25.95
020 $a1594203008 (hardcover) :$c$25.95
035 $a(OCoLC)682892628
040 $aDLC$cDLC$dBTCTA$dYDXCP$dOCLCQ$dNPL$dDPL$dNSB
042 $apcc
049 $aNSBL
050 00 $aZA4237$b.P37 2011
082 00 $a004.67/8$222
100 1 $aPariser, Eli.
245 14 $aThe filter bubble :$bwhat the Internet is hiding from you /$cEli Pariser.
260 $aNew York, N.Y. :$bPenguin Press,$cc2011.
300 $a294 p. ;$c22 cm.
505 0 $aThe race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos.
500 $aIncludes bibliographical references (p. 251-286) and index.
520 $aThis book ia an account of how the hidden rise of personalization on the Internet is controlling and limiting the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving the most broadly popular result, Google now tries to predict what you are most likely to click on. According to the author, the MoveOn.org board president, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years, the rise of personalization. In this investigation of the new hidden Web, he uncovers how this growing trend threatens to control how we consume and share information as a society, and reveals what we can do about it. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook, the primary news source for an increasing number of Americans, prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs; and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas. While we all worry that the Internet is eroding privacy or shrinking our attention spans, the author uncovers a more pernicious and far reaching trend on the Internet and shows how we can and must change course. This book reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world. -- Provided by publisher.
650 0 $aInvisible Web.
650 0 $aInformation organization.
650 0 $aSemantic Web$xSocial aspects.
650 0 $aWorld Wide Web$xSubject access.
650 0 $aInternet$xCensorship.
902 $a120517
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994 $aC0$bNSB
990 $ansbjs 05-16-2011
901 $a3103136$bIII$c3103136$tbiblio$sSystem Local
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