MARC Record from marc_openlibraries_phillipsacademy

LEADER: 03911cam a2200577 i 4500
001 4054935
003 NOBLE
005 20180503203755.0
008 161206t20172017ctua b 001 0 eng c
010 $a 2016961763
020 $a0300218176$q(hardcover) :$q(alkaline paper)
020 $a9780300218176$q(hardcover) :$q(alkaline paper)
035 $a(OCoLC)ocn961308402
040 $aYDX$beng$cYDX$erda$dBDX$dOCLCQ$dYUS$dGSU$dOCLCO$dYDX$dIQU$dCPL$dIGA$dVP@$dDLC
042 $apcc
050 00 $aHM742$b.D84 2017
082 00 $a302.30285$223
100 1 $aDuffy, Brooke Erin,$eauthor.
245 11 $a(Not) getting paid to do what you love :$bgender, social media, and aspirational work /$cBrooke Erin Duffy.
264 1 $aNew Haven ;$aLondon :$bYale University Press,$c[2017]
264 4 $c©2017
300 $axii, 308 pages :$billustrations ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 261-292) and index.
505 0 $aEntrepreneurial wishes and career dreams -- The aspirational ethos : gender, consumerism, and labor -- (Not) just for the fun of it : the labor of social media production -- Branding the authentic self : the commercial appeal of "being real" -- "And now, a word from our sponsor" : attracting advertisers, building brands, leveraging (free) labor -- The "Instagram filter" : dispelling the myths of entrepreneurial glamour -- Aspirational labor's (in)visibility -- Epilogue: The aspirational labour of an academic.
520 $a"Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose "passion projects" amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can "make it"--and stand out among freelancers, temps, and gig workers--Duffy asks us all to consider the stakes of not getting paid to do what you love." -- Publisher's description
650 0 $aOnline social networks$xEconomic aspects.
650 0 $aVocational interests$xEconomic aspects$xSex differences.
650 0 $aBlogs$xEconomic aspects.
650 0 $aFashion$xBlogs$xEconomic aspects.
650 0 $aFashion$xBlogs$xSocial aspects.
650 0 $aFashion merchandising$xComputer network resources$xSocial aspects.
650 0 $aSocial media$xEconomic aspects.
650 0 $aWomen in the mass media industry.
650 0 $aSocial sciences in mass media.
650 0 $aFeminist theory.
650 0 $aBusinesswomen.
650 0 $aBusinesswomen$xHistory$y21st century.
650 0 $aBusinesswomen$xAttitudes.
650 0 $aWomen$xEconomic aspects$zUnited States$y21st century.
650 0 $aFeminism$xEconomic aspects.
650 7 $aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Labor.$2bisacsh
650 7 $aCOMPUTERS / Web / Blogging.$2bisacsh
650 7 $aSOCIAL SCIENCE / Media Studies.$2bisacsh
650 7 $aSOCIAL SCIENCE / Popular Culture.$2bisacsh
901 $a4054935$bSystem Local$c4054935$tbiblio
852 4 $agaaagpl$bPANO$bPANO$cStacks 4$j302.3 D93N$gbook$p31867007298669$y35.00$xnonreference$xholdable$xcirculating$xvisible$zAvailable
919 4 $a31867007298669