Record ID | marc_openlibraries_phillipsacademy/PANO_FOR_IA_05072019.mrc:99534973:1636 |
Source | marc_openlibraries_phillipsacademy |
Download Link | /show-records/marc_openlibraries_phillipsacademy/PANO_FOR_IA_05072019.mrc:99534973:1636?format=raw |
LEADER: 01636cam a2200349 a 4500
001 2596869
003 NOBLE
005 20071019123953.0
008 070419s2007 enka b 001 0 eng
010 $a2007016432
020 $a9780749448370
020 $a0749448377
035 $a(OCoLC)124157736$z(OCoLC)84996992
040 $aDLC$cDLC$dUKM$dBAKER$dBTCTA$dBWKUK$dYDXCP$dNOG
049 $aNOGA
050 00 $aHF5823$b.T83 2007
082 00 $a659.109$222
100 1 $aTungate, Mark,$d1967-
245 10 $aAdland :$ba global history of advertising /$cMark Tungate.
246 3 $aAd land
260 $aLondon, Eng. ;$aPhiladelphia, PA :$bKogan Page,$c2007.
300 $ax, 278 p. :$bill. (some col.) ;$c24 cm.
504 $aIncludes bibliographical references (p. [269]-271) and index.
505 0 $aPioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
650 0 $aAdvertising$xHistory.
902 $a120229
919 4 $a31867003019374
998 $b1$c071019$d0$e1$f-$g0
994 $aC0$bNOG
990 $anobbc 10-19-2007
901 $ab25968695$bIII$c2596869$tbiblio
852 4 $agaaagpl$bPANO$bPANO$cStacks 3 (in Storage)$j659.1 T91AD$gbook$p31867003019374$y39.95$t1$xnonreference$xholdable$xcirculating$xvisible$zAvailable