| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run02.mrc:188822692:2698 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run02.mrc:188822692:2698?format=raw |
LEADER: 02698nam a2200457uu 4500
001 39706931
003 OCoLC
005 20151005025330.0
008 980812s1999 nyua 001 0 eng
010 $a98039920
020 $a082307711X :$c$21.95
035 $a39706931
035 00 $iDBSRVR::LCMARC/AWY-1492/CATALOG
040 $aDLC$cDLC$dDLC$dOCoLC$dUtOrBLW
050 00 $aML3790$b.L37 1999
082 00 $a780/.68/8$221
092 $a780.07$bL348t
100 1 $aLathrop, Tad.
245 10 $aThis business of music marketing and promotion /$cTad Lathrop and Jim Pettigrew, Jr.
246 30 $aMusic marketing and promotion
260 $aNew York :$bBillboard Books,$c1999.
300 $axii, 308 p. :$bill. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 00 $a1. Selling music in the new entertainment marketplace -- 2. The traditional record company marketing process -- 3. The traditional music publisher marketing process -- 4. Previewing the total marketing program -- 5. Defining the basic product and its audience -- 6. Packaging the product -- 7. Pricing, payouts, and profits -- 8. Extending the product : additional delivery formats -- 9. Distributing through stores and their suppliers -- 10. Direct marketing and non-store sales methods -- 11. Promoting the product -- 12. Working the live performance market -- 13. Expanding the marketing program -- 14. Writing and publishing revenue sources -- 15. Monitoring and managing the marketing program -- 16. Marketing and promoting music in foreign countries -- 17. An alternative worldwide information and distribution network -- 18. Distributing your musical product via the Internet -- 19. Promoting music on the Internet -- 20. Making money on the Internet -- In the words of the professionals : interviews.
650 0 $aMusic trade$xVocational guidance.
650 0 $aPopular music$xWriting and publishing$xVocational guidance.
650 0 $aSound recordings$xMarketing.
650 0 $aMusic$xEconomic aspects.
700 1 $aPettigrew, Jim.
907 $a.b16705610$b11-21-18$c07-21-03
998 $axam$b07-01-03$cm$da $e-$feng$gnyu$h0$i6
957 00 $aOCLC reclamation of 2017-18
907 $a.b16705610$b12-02-14$c07-21-03
956 $aNo pre-reclamation 001 field existed
998 $axam$b07-01-03$cm$da$e-$feng$gnyu$h0$i6
999 $yMARS
998 $ab2$ac2$a(2)xfs$a(2)xam$ap9$ar3$aw2$aw4$b07-01-03$cm$da$e-$feng$gnyu$h0$i10
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