MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 08214cam a2200829Ia 4500
001 681967880
003 OCoLC
005 20151005033930.0
008 011228r20022000mau 000 0 eng d
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035 $a681967880
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100 1 $aGladwell, Malcolm,$d1963-
245 14 $aThe tipping point :$bhow little things can make a big difference /$cMalcolm Gladwell.
250 $a1st Back Bay paperback ed.
260 $aBoston :$bLittle, Brown,$c2002, c2000.
300 $axii, 301 p. ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aOriginally published in hardcover: Boston : Little, Brown, 2000.
500 $aSome copies has an excerpt of "David and Goliath", author's next book.
504 $aIncludes bibliographical references (p. [281]-291) and index.
505 0 $aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
520 $aThe author explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.
526 $aAccelerated Reader$bUG$c9.1$d15$e15$z149589
650 0 $aSocial psychology.
650 0 $aContagion (Social psychology)
650 0 $aCausation.
650 0 $aContext effects (Psychology)
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957 00 $aOCLC reclamation of 2017-18
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