| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:160065362:3453 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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LEADER: 03453cam a22005174a 4500
001 56752737
003 OCoLC
005 20151005053557.0
008 041012s2005 nyua b 001 0 eng
010 $a2004022296
020 $a0814408184
029 1 $aNLGGC$b268995133
035 $a56752737
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042 $apcc
049 $aSFRA
050 00 $aHE7797.Q35$bM6 2005
082 00 $a338.7/62138456$222
092 $a338.7621$bM717q
100 1 $aMock, Dave.
245 14 $aThe Qualcomm equation :$bhow a fledgling Telecom company forged a new path to big profits and market dominance /$cDave Mock.
260 $aNew York :$bAMACOM American Management Association,$cc2005.
300 $axx, 266 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. [251]-258) and index.
505 0 $aEcstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.
610 20 $aQUALCOMM Inc.
650 0 $aTelecommunication.
650 0 $aWireless communication systems.
650 0 $aSpread spectrum communications.
650 0 $aCode division multiple access.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip051/2004022296.html
907 $a.b20295248$b12-20-18$c08-24-06
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957 00 $aOCLC reclamation of 2017-18
907 $a.b20295248$b12-03-14$c08-24-06
938 $aBaker & Taylor$bBKTY$c25.00$d18.75$i0814408184$n0006030969$sactive
956 $aPre-reclamation 001 value: ocm56752737
980 $a0806 nb
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