| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:167100777:2510 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:167100777:2510?format=raw |
LEADER: 02510cam a2200553 a 4500
001 68711982
003 OCoLC
005 20151005053952.0
008 060506s2006 mau b 001 0 eng
010 $a2006014721
020 $a1593376871
020 $a9781593376871
024 3 $a9781593376871
029 1 $aYDXCP$b2455567
029 1 $aIG#$b1593376871
035 $a68711982
040 $aDLC$cDLC$dYDX$dBAKER$dOCO$dYDXCP$dYBM$dIG#$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHF5822$b.B82 2006
082 00 $a659.1$222
092 $a659.1$bB8145y
100 1 $aBrown, Paul B.
245 10 $aYour attention, please :$bhow to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer /$cPaul B. Brown and Alison Davis.
260 $aAvon, Mass. :$bAdams Business,$cc2006.
300 $axvi, 224 p. ;$c19 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. 219-220) and index.
505 0 $aWhat's the problem? -- Stuffed with information and starved for attention -- A compelling strategy for getting attention -- Focus on "you" -- Love your audience -- Techniques to grab and hold people's attention -- Create a high concept -- Fill in the blanks -- Tell a story -- Provide easy navigation -- Make it visual -- Stay short and sweet -- Write a recipe -- Putting these ideas into practice -- Learn by example -- Sell the new approach.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aAttention.
700 1 $aDavis, Alison$q(Alison Bonnie),$d1957-
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0613/2006014721.html
907 $a.b20421692$b12-20-18$c10-11-06
998 $axbt$b06-25-07$cm$da $e-$feng$gmau$h0$i1
957 00 $aOCLC reclamation of 2017-18
907 $a.b20421692$b12-03-14$c10-11-06
938 $aBaker & Taylor$bBKTY$c14.95$d11.21$i1593376871$n0006768527$sactive
938 $aYBP Library Services$bYANK$n2455567
938 $aIngram$bINGR$n1593376871
956 $aPre-reclamation 001 value: ocm68711982
980 $a0107 pc
994 $aC0$bSFR
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999 $yMARS
998 $axbt$b01-04-07$cm$da$e-$feng$gmau$h0$i0
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