| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:189829219:2499 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:189829219:2499?format=raw |
LEADER: 02499cam a22005058a 4500
001 1001831117
003 OCoLC
005 20151005055505.0
008 061114s2007 nyu b 000 0 eng
010 $a2006037116
020 $a9781590791073 (pbk. : alk. paper)
020 $a159079107X (pbk. : alk. paper)
035 $a1001831117
035 $a(OCoLC)76416497
040 $aDLC$cDLC$dBAKER$dBTCTA$dSFR$dUtOrBLW
049 $aSFRA
050 00 $aHF5415$b.H725 2007
082 00 $a658.8$222
092 $a658.8$bH746L
100 1 $aHoltzman, Sandra,$d1951-
245 10 $aLies start-ups tell themselves to avoid marketing :$ba no bullsh*t guide for Ph.D.s, lab rats, suits and, entrepreneurs /$cSandra Holtzman and Jean Kondek.
250 $a1st ed.
260 $aNew York :$bSekectBooks, Inc.,$c2007.
300 $axi, 114 p. :$bill. ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references.
505 0 $aHow to use this book -- Lie #1 If I build it, they will come -- Lie #2 There is no point in promoting my product until it's completely ready -- Lie #3 I don't have to market now since I have better science than the big guys, or, My ideas will be stolen if I market -- Lie #4 I have to show a profit before I can market -- Lie #5 I only need a web site -- Lie #6 I need to do public relations first -- Lie #7 I know how to market -- Lie #8 I have a business plan; I don't need a marketing plan -- Lie #9 Only a technical person can market my product -- Lie #10 I can get the work done cheaper -- No more lies.
650 0 $aMarketing.
650 0 $aNew business enterprises.
700 1 $aKondek, Jean,$d1940-
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip074/2006037116.html
907 $a.b20713411$b12-20-18$c03-15-07
998 $axbt$b06-05-07$cm$da $e-$feng$gnyu$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b20713411$b04-10-11$c03-15-07
938 $aBaker and Taylor$bBTCP$n2006037116
938 $aBaker & Taylor$bBKTY$c15.95$d11.96$i159079107X$n0006889616$sactive
956 $aPre-reclamation 001 value: ocm76416497
980 $a0607 nb
998 $axbt$b06-05-07$cm$da$e-$feng$gnyu$h0$i0
994 $aC0$bSFR
999 $yMARS
945 $a658.8$bH746L$d - - $e - - $f0$g0$h03-21-16$i31223075219924$j503$0501$k - - $lxbtci$o-$p$16.00$q-$r-$s- $t1$u14$v13$w0$x0$y.i48175006$z07-10-07