MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 02504cam a2200457Ia 4500
001 76786905
003 OCoLC
005 20151005060337.0
008 061108s2007 nyuab b 001 0 eng
010 $a2006052810
020 $a9780670038633
020 $a0670038636
035 $a76786905
035 $a(OCoLC)76786905
037 $aBRO-cust20071219-153
040 $aDLC$cDLC$dBAKER$dBTCTA$dJED$dC#P$dUPZ$dYDXCP$dBUR$dSFR$dUtOrBLW
049 $aSFRA
050 00 $aBF315.5$b.G54 2007
082 00 $a153.4/4$222
092 $a153.44$bG367g
100 1 $aGigerenzer, Gerd.
245 10 $aGut feelings :$bthe intelligence of the unconscious /$cGerd Gigerenzer.
260 $aNew York :$bViking,$c2007.
300 $a280 p. :$bill., map ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. [251]-269) and index.
520 $aGigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why intuition is such a powerful decision-making tool. Drawing on a decade of research, Gigerenzer demonstrates that gut feelings are actually the result of unconscious mental processes--processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these rules lies precisely in their difference from rational analysis--they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make, Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.--From publisher description.
650 0 $aIntuition.
650 0 $aCognitive psychology.
907 $a.b20888375$b11-14-18$c07-05-07
998 $axgc$b08-27-07$cm$da $e-$feng$gnyu$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b20888375$b03-05-15$c07-05-07
956 $aNo pre-reclamation 001 field existed
980 $a0807 KL
998 $axgc$b08-27-07$cm$da$e-$feng$gnyu$h0$i0
994 $aC0$bSFR
999 $yMARS
945 $a153.44$bG367g$d - - $e02-01-2018 17:34$f0$g0$h04-10-18$i31223075254079$j503$0800$k - - $lxgcci$o-$p$25.95$q-$r-$s- $t0$u57$v36$w0$x2$y.i4889011x$z09-25-07