MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 02295cam a2200493 a 4500
001 124157736
003 OCoLC
005 20151005060952.0
008 070419s2007 enkaf b 001 0 eng
010 $a2007016432
015 $aGBA714271$2bnb
016 7 $a013678146$2Uk
019 $a84996992
020 $a9780749448370
020 $a0749448377
035 $a124157736
035 $a(OCoLC)124157736$z(OCoLC)84996992
040 $aDLC$cDLC$dUKM$dBAKER$dBTCTA$dBWKUK$dYDXCP$dSFR$dUtOrBLW
049 $aSFRA
050 00 $aHF5823$b.T83 2007
082 00 $a659.109$222
092 $a659.109$bT8348a
100 1 $aTungate, Mark,$d1967-
245 10 $aAdland :$ba global history of advertising /$cMark Tungate.
246 3 $aAd land
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2007.
300 $ax, 278 p., [16] p. of plates :$bill. (some col.) ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. [269]-271) and index.
505 0 $aPioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
650 0 $aAdvertising$xHistory.
907 $a.b21058908$b12-21-18$c09-13-07
998 $axbt$b10-26-07$cm$da $e-$feng$genk$h0$i14
957 00 $aOCLC reclamation of 2017-18
907 $a.b21058908$b07-17-15$c09-13-07
956 $aPre-reclamation 001 value: ocn124157736
980 $a1007 KL
998 $axbt$b10-26-07$cm$da$e-$feng$genk$h0$i14
994 $aC0$bSFR
999 $yMARS
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945 $a659.109$bT8348a$d - - $e11-24-2015 15:52$f0$g0$h11-30-15$i31223075813957$j503$0501$k - - $lxbtci$o-$p$39.95$q-$r-$s- $t0$u10$v9$w0$x0$y.i50124018$z03-10-08