| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:213813628:2727 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:213813628:2727?format=raw |
LEADER: 02727cam a22006254a 4500
001 62430817
003 OCoLC
005 20151005060954.0
008 051130s2006 nyua b 001 0 eng
010 $a2005034927
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035 $a(OCoLC)62430817
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049 $aSFRA
050 00 $aHF5415.127$b.C34 2006
082 00 $a658.8/02$222
092 $a658.802$bC1194L
100 1 $aCahill, Dennis J.
245 10 $aLifestyle market segmentation /$cDennis J. Cahill.
260 $aNew York :$bHaworth Press,$cc2006.
300 $axiii, 184 p. :$bill. ;$c21 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aHaworth series in segmented, targeted, and customized marketing
504 $aIncludes bibliographical references (p. 171-181) and index.
505 0 $aNonlifestyle issues -- Segmentation theory -- Nonlifestyle segmentation -- Lifestyle issues--prizm, lov, and vals -- Lifestyle considerations -- Prizm -- Psychographics -- Vals and list of values -- Psychographics again -- Lifestyle targets -- The mature market -- Teens and tweens -- Ethnic marketing and marketing to the disabled -- Applications -- Applying autobiographical memory to advertising -- The tribes: a new psychographic scheme -- Single-family houses -- Used cars -- Food -- Health care -- Other considerations and decision-making overlays -- Myers-briggs type indicator -- Family considerations -- Cases and thoughts.
650 0 $aMarket segmentation.
650 0 $aConsumers' preferences.
650 0 $aConsumer behavior.
650 0 $aLifestyles.
830 0 $aHaworth series in segmented, targeted, and customized marketing.
907 $a.b21059378$b12-20-18$c09-13-07
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957 00 $aOCLC reclamation of 2017-18
907 $a.b21059378$b07-15-13$c09-13-07
956 $aPre-reclamation 001 value: ocm62430817
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