| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:244832823:2973 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:244832823:2973?format=raw |
LEADER: 02973cam a22005538a 4500
001 ocn175284040
003 OCoLC
005 20151005062744.0
008 070831s2008 njua b 001 0 eng
015 $aGBA783931$2bnb
016 7 $a014100580$2Uk
019 $a166378278
020 $a9780470190739 (pbk.)
020 $a0470190736 (pbk.)
029 1 $aNZ1$b11629022
035 $a(OCoLC)175284040$z(OCoLC)166378278
040 $aUKM$cUKM$dBTCTA$dBAKER$dYDXCP$dBWX$dIJC$dMOU$dVP@$dUOI$dSFR$dUtOrBLW
049 $aSFRA
082 04 $a659.1$222
092 $a659.1$bSu54h 2008
100 1 $aSullivan, Luke.
245 10 $aHey, Whipple, squeeze this :$ba guide to creating great ads /$cLuke Sullivan ; [foreword by Alex Bogusky].
246 30 $aGuide to creating great ads
246 3 $aGuide to creating great advertising
250 $a3rd ed.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$cc2008.
300 $axiv, 329 p. :$bill. ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 0 $aAdweek series
500 $a"AdweekMedia."
500 $a"Adweek books"--Verso of half t.p.
500 $aPrevious ed.: 2003.
504 $aIncludes bibliographical references and index.
505 00 $tSalesmen don't have to wear plaid : selling without selling out --$gA$tSharp pencil works best : some thoughts on getting started --$gA$tClean sheet of paper : making an ad - the broad strokes --$tWrite when you get work : making an ad - some finer touches --$tIn the future, everyone will be famous for 30 seconds : some advice on making television commercials --$tBut wait, there's more! : does direct-response TV have to suck? --$tRadio is hell, but it's a dry heat : some advice on working in a tough medium --$tBig honkin' ideas : hitting on every cylinder --$t"Toto, I have a feeling we're not in McCann-Erickson anymore" : working out past the edge --$tOnly the good die young : the enemies of advertising --$tPecked to death by ducks : presenting and protecting your work --$gA$tGood book or a crowbar : some thoughts on getting into the business --$tMaking shoes versus making shoe commercials : is this a great business of what?
650 0 $aAdvertising copy.
907 $a.b21395834$b10-15-15$c03-13-08
998 $as7$b06-13-08$cm$da $e-$feng$gnju$h0$i10
907 $a.b21395834$b07-02-14$c03-13-08
938 $aBaker & Taylor$bBKTY$c19.95$d14.96$i0470190736$n0007380860$sactive
938 $aYBP Library Services$bYANK$n2712862
938 $aBaker and Taylor$bBTCP$nBK0007504515
938 $aBlackwell Book Service$bBBUS$nR3690384$c$19.95
980 $a0608 sh mk
998 $as7$b06-13-08$cm$da$e-$feng$gnju$h0$i10
994 $aC0$bSFR
999 $yMARS
945 $a659.1$bSu54h 2008$d12-04-2014 17:22$e06-13-2014 14:28$f0$g0$h08-28-14$i31223084882100$j181$0331$k12-26-14$ls7aaa$ol$p$19.95$q-$r-$sn $t1$u22$v29$w0$x0$y.i54060503$z01-28-09