| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:262495071:2689 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:262495071:2689?format=raw |
LEADER: 02689cam a2200589 a 4500
001 213222933
003 OCoLC
005 20151005063825.0
008 080306s2008 cau b 001 0 eng
010 $a2008009811
019 $a181602046
020 $a9781576754726 (hardcover : alk. paper)
020 $a1576754723 (hardcover : alk. paper)
035 $a213222933
035 $a(OCoLC)213222933$z(OCoLC)181602046
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049 $aSFRA
050 00 $aHF5415.332.W66$bW577 2008
082 00 $a658.8/34082$222
092 $a658.834$bW784s
100 1 $aWitter, Lisa.
245 14 $aThe she spot :$bwhy women are the market for changing the world--and how to reach them /$cLisa Witter and Lisa Chen ; foreword by Gary Hirshberg.
250 $a1st ed.
260 $aSan Francisco :$bBerrett-Koehler Publishers,$cc2008.
300 $axxiii, 187 p. ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aA BK business book
504 $aIncludes bibliographical references (p. 157-168) and index.
505 0 $aIntroduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world.
650 0 $aWomen consumers$zUnited States.
650 0 $aSocial marketing$zUnited States.
650 0 $aWomen in nonprofit organizations$zUnited States.
700 1 $aChen, Lisa,$d1973-
830 0 $aBK business book.
907 $a.b21598289$b12-20-18$c07-10-08
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957 00 $aOCLC reclamation of 2017-18
907 $a.b21598289$b05-28-13$c07-10-08
938 $aBaker and Taylor$bBTCP$nBK0007525016
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938 $aYBP Library Services$bYANK$n2776692
938 $aBlackwell Book Service$bBBUS$nR8715319$c$24.95
938 $aCoutts Information Services$bCOUT$n7103902$c13.99 GBP
956 $aPre-reclamation 001 value: ocn213222933
980 $a0908 KL
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994 $aC0$bSFR
999 $yMARS
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