| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:278990146:2116 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:278990146:2116?format=raw |
LEADER: 02116cam a22005534a 4500
001 226355800
003 OCoLC
005 20151005064802.0
008 080623s2008 caua b 001 0 eng
010 $a2008027384
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035 $a226355800
035 $a(OCoLC)226355800
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049 $aSFRA
050 00 $aHD69.B7$bG43 2008
082 00 $a658.8/27$222
092 $a658.827$bG329b
100 1 $aGerzema, John,$d1961-
245 14 $aThe brand bubble :$bthe looming crisis in brand value and how to avoid it /$cJohn Gerzema, Ed Lebar ; foreword by Peter Stringham.
250 $a1st ed.
260 $aSan Francisco, CA :$bJossey-Bass,$cc2008.
300 $ax, 252 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. 235-239) and index.
650 0 $aBrand name products$xValuation.
650 0 $aBranding (Marketing)
650 0 $aBrand name products$vCase studies.
700 1 $aLebar, Ed,$d1943-
907 $a.b21762168$b12-20-18$c10-09-08
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957 00 $aOCLC reclamation of 2017-18
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938 $aYBP Library Services$bYANK$n2826757
938 $aBlackwell Book Service$bBBUS$nR2739947$c$27.95
938 $aCoutts Information Services$bCOUT$n8282755$c14.99 GBP
938 $aBaker and Taylor$bBTCP$nBK0008053233
956 $aPre-reclamation 001 value: ocn226355800
980 $a1208 KL
998 $axbt$b12-01-08$cm$da$e-$feng$gcau$h4$i0
994 $aC0$bSFR
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