| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:77783460:2103 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run03.mrc:77783460:2103?format=raw |
LEADER: 02103cam a22004814a 4500
001 54415555
003 OCoLC
005 20151005043911.0
008 040209s2004 nyua 001 0 eng
010 $a2004042466
020 $a0060570148
035 $a54415555
040 $aDLC$cDLC$dYBM$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHD69.B7$bR538 2004
082 00 $a658.8/27$222
092 $a658.827$bR445o
100 1 $aRies, Al.
245 14 $aThe origin of brands :$bdiscover the natural laws of product innovation and business survival /$cAl Ries and Laura Ries.
250 $a1st ed.
260 $aNew York :$bHarperCollins,$c2004.
300 $ax, 308 p. :$bill. ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aThe great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
650 0 $aBrand name products.
650 0 $aBranding (Marketing)
650 0 $aBrand name products$xManagement.
650 0 $aNew products$xManagement.
700 1 $aRies, Laura.
907 $a.b19003717$b12-20-18$c09-07-04
998 $axbt$b06-21-07$cm$da $e-$feng$gnyu$h4$i2
957 00 $aOCLC reclamation of 2017-18
907 $a.b19003717$b12-03-14$c09-07-04
956 $aPre-reclamation 001 value: ocm54415555
994 $aC0$bSFR
998 $axbt$b06-21-07$cm$da$e-$feng$gnyu$h4$i2
999 $yMARS
998 $axbt$b07-18-05$cm$da$e-$feng$gnyu$h4$i3
945 $a658.827$bR445o$d - - $e06-23-2018 15:10$f0$g0$h09-04-18$i31223069380039$j221$0800$k - - $lxbtci$o-$p$24.95$q-$r-$s- $t0$u31$v32$w0$x3$y.i41681113$z08-15-05