MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 02369pam a22005174a 4500
001 52121409
003 OCoLC
005 20151005044338.0
008 030421s2003 maua b 001 0 eng
010 $a2003009333
020 $a1591391369 (alk. paper)
035 $a52121409
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050 00 $aHD9696.63.U64$bI588 2003
082 00 $a338.7/61332024$221
092 $a338.7613$bT2185i
100 1 $aTaylor, Suzanne E.
245 10 $aIn$ide Intuit :$bhow the makers of Quicken beat Microsoft and revolutionized an entire industry /$cSuzanne E. Taylor and Kathrine K. Schroeder.
246 3 $aInside Intuit
260 $aBoston, Mass. :$bHarvard Business School Press,$cc2003.
300 $axviii, 318 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. 301-308) and index.
505 0 $aCalifornia dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.
610 20 $aIntuit (Firm)$xHistory.
610 20 $aMicrosoft Corporation.
630 00 $aQuicken (Computer file)
650 0 $aComputer software industry$zUnited States.
650 0 $aCompetition$zUnited States.
700 1 $aSchroeder, Kathy.
907 $a.b19105307$b12-20-18$c11-16-04
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957 00 $aOCLC reclamation of 2017-18
907 $a.b19105307$b09-29-15$c11-16-04
956 $aPre-reclamation 001 value: ocm52121409
975 $aSFR
994 $aX0$bSFR
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999 $yMARS
998 $axbt$b01-19-05$cm$da$e-$feng$gmau$h0$i0
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