MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04797cam a2200733 a 4500
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003 OCoLC
005 20151005084523.0
008 101216s2011 nyuaf b 000 0 eng
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020 $a9780061914188 (hbk.)
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020 $a9780061914249 (pbk.)
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050 00 $aHF5415.5$b.V396 2011
082 00 $a658.8/12$222
092 $a658.812$bV474t
100 1 $aVaynerchuk, Gary.
245 14 $aThe thank you economy /$cGary Vaynerchuk.
250 $a1st ed.
260 $aNew York :$bHarper Business,$cc2011.
300 $axvi, 240 p., [16] p. of plates :$bcol. ill. ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references.
520 $aGary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
505 0 $apt. I. Welcome to the thank you economy : How everything has changed, except human nature ; Erasing lines in the sand ; Why smart people dismiss social media, and why they shouldn't -- pt. II. How to win : From the top: instill the right culture ; The perfect date: traditional media meets social ; I'm on a horse: how Old Spice played ping-pong, then dropped the ball ; Intent: quality versus quantity ; Shock and awe -- pt. III. The thank you economy in action : Avaya: going where the people go ; AJ Bombers: communicating with the community ; Joie de Vivre hotels: caring about the big and little stuff ; Irena Vaksman, DDS: a small practice cuts its teeth on social media ; Hank Heyming: a brief example of well-executed culture and intent -- pt. IV. Sawdust : More thoughts on . . . -- pt. V. How to win in the thank you economy, the quick version.
650 0 $aCustomer relations.
650 0 $aSocial media.
650 0 $aBranding (Marketing)
650 0 $aInternet marketing.
650 0 $aManagement.
907 $a.b24031690$b12-20-18$c03-03-11
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938 $aBaker and Taylor$bBTCP$nBK0009032187
938 $aBlackwell Book Service$bBBUS$n3512023
938 $aCoutts Information Services$bCOUT$n14452810
938 $aYBP Library Services$bYANK$n5616423
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