MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03848cam a22005894a 4500
001 700042262
003 OCoLC
005 20151005090316.0
008 110121s2011 enka b 001 0 eng
010 $a2011001827
020 $a9781405198684 (hardback)
020 $a1405198680 (hardback)
020 $a9781405198691 (paperback)
020 $a1405198699 (paperback)
035 $a700042262
035 $a(OCoLC)700042262
037 $bJohn Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08873$nSAN 200-2272
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050 00 $aP96.A86$bS55 2011
082 00 $a070.4/3$222
092 $a070.43$bSi399p
100 1 $aSilvia, Tony.
245 10 $aPower performance :$bmultimedia storytelling for journalism and public relations /$cTony Silvia and Terry Anzur.
260 $aChichester, West Sussex ;$aMalden, MA :$bWiley-Blackwell,$c2011.
300 $axiv, 276 p. :$bill. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"With television news anchors becoming daily celebrity guests in our homes and traditional news media turning increasingly to multimedia enhancements, there is a growing need for journalists and public relations practitioners to develop essential presentation skills. This is the first book available for professionals and students interested primarily in transmitting news and information on-camera in multi-media formats, rather than working behind the scenes. Writing, reporting, and producing skills are examined specifically in terms of their application to effective communication with the viewing audience of both traditional and new media. A guide to storytelling skills for journalism and public relations in multiple media platforms, including print, broadcast, and the web, this book offers invaluable behind-the-scenes insights and profiles of leading multimedia journalists and public relations practitioners. Practical advice is offered on how to put presentation skills to work and the key ethical issues are addressed. This book will appeal to working professionals seeking to enhance their skills, students, citizen journalists and anyone interested in breaking in to on-camera journalism and public relations. "--Provided by publisher.
504 $aIncludes bibliographical references and index.
505 0 $aForeword / by Lester Holt -- Introduction -- The Role of the Storyteller -- Reporting Stories Across Media -- Writing the Story for Print and the Web -- Video Storytelling on the Air and on the Web -- Presenting the Story On-Camera, On-Air, and On-line -- Practicing Public Relations in a Multimedia World -- Ethical Journalism in Multicultural Media -- Putting Your Skills to Work.
650 0 $aMass media$xAuthorship.
650 0 $aBroadcast journalism.
650 0 $aReporters and reporting.
650 0 $aPublic relations$xAuthorship.
700 1 $aAnzur, Terry.
856 42 $3Cover image$uhttp://catalogimages.wiley.com/images/db/jimages/9781405198684.jpg
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957 00 $aOCLC reclamation of 2017-18
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